Question;Assignment 1: Marketing Plan Part F: Final Marketing PlanDue Week 10 and worth 200 pointsAssignment;1 is comprised of all of the marketing plan sections. Add any;recommendations and updates based on faculty feedback and / or;additional research.Transfer related information from Journal;entries 1 through 5 to the Marketing Plan Template. In this assignment;you must do the following:cover each section in the marketing plan in detailupdate your marketing plan to reflect recommendations made by faculty, and newly researched informationcomplete all of the sections in the marketing plan templateComplete;the your marketing plan in the Marketing Plan Template, located in Week;1 of the course shell, and include the following:Provide a;detailed description of your company in the form of an executive;summary. The description should include, at a minimum, the product?s;name, trademark, color, shape, packaging, labeling, and any;characteristics that you deem relevant.Describe the company?s target;market in terms of its size, competitors, and the specific needs and;wants of potential customers that your product or service is likely to;satisfy.Describe both the company?s Unique Selling Position (USP) and its marketing objectives.Analyze;the pricing strategy relative to the company?s pricing objective, and;internal and external factors that could affect the pricing of the;company?s products or services.Determine the distribution strategy in terms of your target market, location, and selection of distribution channels.Outline the promotional strategy in relation to marketing objectives, advertising program, and public relations activity.Recommend three to four (3-4) action steps that you could take in order to move your plan forward.Use at least two (2) quality references. Note: Wikipedia and other Websites do not qualify as academic resources.Your assignment must follow these formatting requirements:Be;typed, double-spaced, using Times New Roman font (size 12), with;one-inch margins on all sides, citations and references must follow APA;or school-specific format. Check with your professor for any additional;instructions.Include a cover page containing the title of the;assignment, the student?s name, the professor?s name, the course title;and the date. The cover page and the reference page are not included in;the required assignment page length.The specific course learning outcomes associated with this assignment are:Identify the key concepts of marketing and its function in society.Explain the fundamentals of marketing including product, price, distribution, and promotion in a global environment.Understand customer relationship management.Determine the marketing planning process, market segmentation, and the development of the key elements of a marketing strategy.Determine the elements of marketing research.Determine the factors affecting the behavior of consumers and commercial / organizational buyers.Understand the key elements of business marketing including product, price, distribution, and promotion.Understand;the major elements in product strategy for both goods and services;including the concept of the product life cycle, product mix, and the;product development process.Use technology and information resources to research issues in marketing.Write clearly and concisely about marketing using proper writing mechanics.
Paper#46673 | Written in 18-Jul-2015Price : $35