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The issue-attention cycle, illustrates the time line from interest-decline and post-problem

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Question;The issue-attention cycle, illustrates the time line from interest-decline and post-problem. Discuss why it takes even the most dedicated sustainability marketers time to respond to these opportunities. Include the following subjects in your response:-Macro and micromarketing environments-Eco-efficiency curves-Which elements may impact the success of a sustainable product introduction? How might these be related to the issue-attention cycle of socio-ecological problems?-Which consumer market segments are most likely to be among the early adopters?

 

Paper#46678 | Written in 18-Jul-2015

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