Details of this Paper

mkt 500 week 3 discusson




Question;From the e-Activity, break down the segmentation variables used for Baby Boomers versus Gen Nester. Compare the major differences and recommend one (1) new and unique variable for each segment. Provide a rationale for your response.Imagine that you are a direct competitor of Twitter and your company?s name is Bitter. Create a brand positioning statement that addresses the benefits of why customers should use your company instead of Twitter. Provide a rationale for your response.


Paper#46679 | Written in 18-Jul-2015

Price : $22