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Devry MKTG320 week 1 discussions

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Question;MARKET INTELLIGENCE AND THE ORGANIZATION (GRADED)Go to the Gallup Poll web sitewww.gallup.comand look at one of the survey designs being used. What are the strengths and weaknesses of the design? What did you learn about Marketing Research?MARKETING RESEARCH IN PRACTICE (GRADED)Think of an organization you are familiar with, do they have in-house Marketing Research or external suppliers (see figure 2-6)? Why do you believe they chose that organizational structure for marketing research?

 

Paper#46688 | Written in 18-Jul-2015

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