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Business Managment Final




Question;Read attached You Tube;word document and answer 10 questions (10 pages);[Q1]Describe Pestel analysis (environmental influences on buying;behaviors) for firms in either the travel industry, electronic, or;adhesive based on case study for that industry. This is the macro environment not the micro or;company factors (1page);[Q2]Create a stakeholder analysis - looking at the impact of each (power and;influence) and the impact of;globalization on each stakeholder. (1 page);[Q3]Competitive Positioning;Maps are an important way to access;the firm's competitive position as compared to the strength of competing;firms. You may also use an analysis similar to the one found in;exhibit 8.6 or 8.7 of Mullins and Walker. If there is;insufficient information in the case you may use the internet to gather;additional information. (1 page);[Q4]Perform a TOWS Matrix(strategy from strength, weakness, opportunity, and;threats) analysis for firm and from the tows create a VRIO table (1 page);[Q5]In looking at the whole;environment assess the key factors using a Porter's Five force analysis (see Lehmann and Winer).;Then apply the Pestel factors from question 1in order to identify the;support for the industry (Porter's diamond model) by the nation and the;relevant market boundaries (or what factor causes a customer to prefer one;competitor over the other);In other words: based on the;Pestel analysis - create the Porter's;diamond model analysis for the industry. When analyzing the demand;conditions include the relevant market boundaries based on your Pestel;analysis.(1;page);[Q6]Read the annual report for the;firm- create an SBU analysis based;on their SBUs from their annual report: Where would you increase;invests, maintain current investments, divest of current investments (or get;rid of lines). Then based on the chapter 9 in book what is the business level strategy for each SBU?(1 page);[Q7]If you were to segment the market;(I want you to define your segments) how would you describe the typical decision making process for;selecting a supplier for each of your segments?You may use the;Positioning graph. Remember keep it simple to be useful and do not segment by;product but customer characteristics. (1 page);[Q8]Complete;the following table;based on your segments in 7. You may add additional rows based on your;segmentation of the market in 7. You may find mini-lectures;helpful when identifying marketing mix strategies (see product life cycle;documents). (1 page);Segment;Marketing Strategy to;reach market segment;Product mix strategy;Pricing strategy;Channel strategy;Promotion strategy;[Q9]Based on the segments described in;question 7, which market would you;target and what would be your marketing strategy for that target market.;(1 page);[Q10]In thinking about the types of;world market or global strategies that carnival corporation uses, what "GLOBAL OR WORLD MARKET;strategy (refer to corporate strategy mini-lecture) do you recommend and why?(1 page);Mullins, John W. and Walker, Orville C. Marketing Management a Strategic Decision-Making Approach;eighth Edition McGraw-Hill Irwin 2013 ISBN 978-0-07-802879-3


Paper#46691 | Written in 18-Jul-2015

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