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As marketers increasingly develop marketing programs tailored to certain market

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Question;As marketers increasingly develop marketing programs tailored to certain market segments, some critics have denounced these efforts as exploitive. For example, the preponderance of billboards advertising cigarettes, alcohol, and other similar products in low-income areas is seen as taking advantage of a vulnerable market segment. Critics argue that when targeting these customers, firms often employ stereotypes and inappropriate depictions. One area that is of concern is the different prices for pharmaceuticals for consumers based on their geographic region. Others argue that targeting and positioning is critical to marketing. Discuss the role of target marketing and assess any ethical implications? (Minimum 300 words)http://www.youtube.com/watch?v=VmcTHew7ZoAhttps://www.youtube.com/watch?v=V_1rMWl6Tikhttps://www.youtube.com/watch?v=r2o_yD5rBus

 

Paper#46692 | Written in 18-Jul-2015

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