Question;Question 1;Favorable;conditions in the marketplace environment that could produce business rewards;for the organization if acted upon properly are called;Answer;strengths.;market strategies.;market niches.;threats.;opportunities.;Question 2;The term;____" describes measuring and evaluating a firm's quality in;products and processes against industry leaders.;Answer;total quality management;benchmarking;internal marketing;empowerment;implementation;Question 3;According to;the text, a market is defined as;Answer;a place to buy products.;the buyers of the products that a company develops, promotes, prices;and distributes.;the specific group of customers on whom an organization focuses its;marketing efforts.;a group of individuals and/or organizations that have needs for;products in a product class and have the ability, willingness, and authority;to purchase these products.;the percentage of a group of customers that actually buys a specific;product from a specific company.;Question 4;An;organization's business goals should be derived from its;Answer;mission statement.;strategic plan.;strategic business plan.;marketing plan.;marketing strategy.;Question 5;The Boston;Consulting Group classifies products that have a dominant market share but low;prospects for growth and that generate more cash than is required to maintain;market share as;Answer;dogs.;cash cows.;stars.;cash contributors.;question marks.;Question 6;According;to the Boston Consulting Group, marketers may classify their products as all;of the following except;Answer;dogs.;cash contributors.;question marks.;stars.;cash cows.;Question 7;An;analysis of ____ examines internal factors that give the organization;certain advantages and disadvantages in meeting the needs of its target;markets.;Answer;opportunities and threats;market opportunities;strengths and weaknesses;activities and responsibilities;organizational resources;Question 8;A marketing;unit can be organized according to functions, products, regions, and;Answer;sales.;target markets.;competitive units.;types of customers.;product features.;Question 9;A ____ is;created when a company matches its core competency to opportunities it has;discovered in the marketplace.;Answer;market opportunity;market requirement;competitive advantage;strategic window;competitive opportunity;Question 10;Resource;deployment and coordination of functional areas of business are determined by;Answer;the mission statement.;corporate strategy.;business-unit strategy.;marketing strategy.;the marketing mix.;Question 11;The amount of;money received through wages, rents, investments, pensions, and subsidies is;called;Answer;income.;wealth.;discretionary income.;prosperity.;credit.;Question 12;Employees;customers, communities, and investors are all considered ____ in relation to;marketing.;Answer;responsibilities;stakeholders;shareholders;constituents;owners;Question 13;Consumers;begin to become more price and value conscious during periods of;Answer;inflation.;prosperity.;recession.;depression.;recovery.;Question 14;Procompetitive;laws are those designed to;Answer;preserve competition.;protect the consumer.;ensure product safety.;reduce competition.;limit business lobbying of government officials.;Question 15;Assuming that;inflation is low, high buying power characterizes the ____ stage of the;business cycle.;Answer;prosperity;depression;recovery;succession;recession;Question 16;Marketing;ethics;Answer;refers to laws and regulations that govern marketing.;refers to principles and standards that define acceptable conduct in;marketing.;maximizes an organization's positive impact and minimizes its negative;impact on society.;is most important for advertising agencies.;applies well-defined rules for appropriate marketing behavior.;Question 17;Total buying;power declines during periods of economic;Answer;recovery.;prosperity.;recession.;uncertainty.;expansion.;Question 18;When a firm;has many potential competitors and tries to develop a marketing strategy to;differentiate its products from the competitors' products, a(n) ____ structure;exists in the competitive environment.;Answer;oligopoly;monopoly;pure competition;oligopolistic competition;monopolistic competition;Question 19;Which of the;following agencies would most likely have jurisdiction over the problem with;lead in the paint of children's toys?;Answer;Consumer Product Safety Commission;Children's Online Protection Act;Food and Drug Administration;Environmental Protection Agency;National Advertising Review Board;Question 20;The 1990;Nutritional Labeling and Education Act directly prohibits;Answer;exaggerated claims made by health and fitness products.;putting the words "cholesterol-free" on any food package.;putting nutritional information on most food products.;exaggerated health claims on food packages.;the use of any health claim on food packaging.
Paper#46707 | Written in 18-Jul-2015Price : $19