Question;Question 1.1.Which of the following is true regarding television advertising? (Points: 2) It is good for factual (informational) copy.It is the best medium for action and image advertising.It is easy to narrowly target an audience with the help of television advertising.TV advertising is time consuming and reaches limited number of people.Question 2.2.Which of the following statements is true about customer promotion? (Points: 2) It comes directly to the customer from the manufacturer.It is directed at intermediate channels of distribution.It is an attempt to get the channels of distribution to stock more of a product.It is run by the channel, either to the next channel in the distribution chain or to final customers.Question 3.3.John is the marketing manager for KapConsulting. Their biggest client is Doc?s Cola and the main objective is to help the client build the brand. Which of the following is critical to building a strong brand? (Points: 2) Increase the sales volume of the products falling under the brand.Reduce the production cost of the products falling under the brand.Increase the profit margin for the products falling under the brand.Assign responsibility for brand development activities.Question 4.4.John, the new marketing manager of Doc?s Cola recently decided to increase the bottle of soda by 5 cents. He needs to calculate the correct formula for the calculation of price elasticity of demand. Which calculation below is the correct formula for price elasticity? (Points: 2) E = percent change in price/percent change in demandE = percent change in demand/percent change in priceE = percent change in demand/percent change in supplyE = percent change in supply/percent change in demandQuestion 5.5.Sampling is most likely to be used: (Points: 2) in the maturity stage of the product life cycle.in the decline stage of the product life cycle.when a new product or brand is being introduced.to create interest among laggards and to generate sales in the decline stage.Question 6.6.John is a market research consultant for KapConsulting. He has just recommended a strategy to a client where product variants are developed to appeal to different segments of the market or to satisfy customers' needs for variety. What type of strategy has John recommend to the client? (Points: 2) product line strategyproduction line strategycustomer line strategycompetitor line strategyQuestion 7.7.KapConsulting is doing some consulting for a small pharmacy in Raritan, NJ called Doc?s Pharmacy. A big retailer just moved into town and they have a pharmacy. Which of the following describes how a local retailer like Doc?s could defend its local market against a global company? (Points: 2) It should reduce its price and begin competing on price differentiation.It should emphasize its home country or ethnic origin.It should increase advertising expenditures and continue with the same message as before.It should increase its research and development expenditure and enhance its product.Question 8.8.Which of the following types of coupon appears on the actual pages of newspapers rather than being inserted as a separate page or section? (Points: 2) cross-ruffs couponin-ad couponsfree-standing insertson-package couponsQuestion 9.9.The largest part of a sales organization is made up of: (Points: 2) field sales representatives.national sales managers.direct sales managers.regional sales managers.Question 10.10.Which of the following marketing intermediaries is a business that assists in the performance of distribution tasks other than buying, selling, and transferring title? (Points: 2) merchant middlemanjobberretailerfacilitating agentQuestion 11.11.Tom, the accountant for Doc?s Cola requested information on costs, such as the marketing manager's salary and product-related advertising and promotion expenses. What types of costs are these an examples of? (Points: 2) development costs.variable costs.direct fixed costs.overhead costs.Question 12.12.Which of the following is an action-focused marketing event that attempts to get customers to purchase within a limited period of time? (Points: 2) sales promotionmarket penetrationmarketing researchmarket segmentationQuestion 13.13.You are the marketing manager for Doc?s Cola and are working on a product development strategy. Your approach to new product development consists of constant interaction with multidisciplinary team whose members who work together from the beginning of the project to the product's introduction. What type of new product development approach is being used in this scenario? (Points: 2) the classic linear approachthe rugby approachthe cost-differential approachthe target-costing approachQuestion 14.14.The most commonly used quota is based on profit margins. (Points: 2) TrueFalseAnswer: FALSEQuestion 15.15.Which of the following statements is true regarding the value-added chain of distribution channels? (Points: 2) The value-added chain of distribution channels begins with the customer.Distribution channels establish a connection between the firm and the customers.One of the components of the value-added chain of distribution channels is the government.Distribution channels connect suppliers to the firm.Question 16.16.Recently, the Marketing Manager of KapPlumbing Supplies has set a price that is higher than the target market is willing to pay. The customer looks at this situation as a bad deal and, unless the company has a monopoly or some other kind of market power, does not buy. Identify the situation. (Points: 2) perceived value > price > costprice > cost > perceived valueprice > perceived value > costperceived value > cost > priceQuestion 17.17.KapConsulting is doing some consulting for a small pharmacy in Raritan, NJ called Doc?s Pharmacy. Doc?s is thinking about coming out with their own private label for certain products. Which of the following statements is true regarding a private label brand? (Points: 2) It is sometimes called as an exclusive brand.It is usually the low-priced option in the category.Stores often make lower margins on private-label brands.Retail stores devote huge marketing funds to support private labels.Question 18.18.Which of the following statements is true regarding the percentage of sales approach to budgeting? (Points: 2) It views advertisement as an investment measures its return by calculating percentage increase in sales for a particular period.It attempts to spend at levels proportional to the competition's spending.Approach is based on the belief that advertising causes sale.It selects a percentage of sales, either past or expected to devote to advertising.Chapter 11Question 19.19.Jenny, a marketing consultant for KapConsultants just recommended her client Atlantic Cruises use a value pricing strategy. Which of the following statements is true about value pricing? (Points: 2) It is also known as penetration pricing.It gives customers more value than they expect for the price paid.It gives the seller most of the value?cost difference.It implies low price alone.Chapter 10Question 20.20.A salesperson's performance is positively correlated with: (Points: 2) job satisfaction.marital status.educational background.personality type.
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