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Trident MKT301 module 5 case




Question;Module;5 - Case;Case;Assignment;Write a paper of no more than;four pages in which you complete the following assignment;Using the teaching materials;and any additional research explain what you think would be the most;appropriate pricing method and why forTWObranded products selected from the;following list. In doing so compare and contrast the two pricing methods;explaining why you think they would be similar or different.;?;MEDIA DISTRIBUTOR, (e.g. Netflix);?;CANNED VEGETABLES;?;ASPIRIN;Assignment Expectations;In answering this case;question, aim to demonstrate your learning not only of the materials from;MOD05, but also those from MOD01-04.;Ensure that you repeat the case;question in full and verbatim on the title page of your submission. Excluding;your title and reference pages, your paper should be no more than four pages;long.;You may well wish to illustrate;your arguments using estimates of costs and other figures for the products you;have chosen. In that case it is quite accetable to invent some reasonable;numbers rather than takime to research them. Place any detailed calculations in;an appendix, (not counted in the page limit), after the references. Please;submit your case for grading by the end of this module.;It is expected that you will;use information from the background readings as well as the case articles and;any good quality sources you can find. Please cite all sources and provide a;reference list at the end of the paper.;The following will be assessed;in particular;?;Your demonstrated understanding of the marketing concepts;central to the case question.;?;Your demonstrated understanding of factors related to the;development of an effective pricing method through the analysis you conduct in;the context of the case.;The criteria used for;assessment will be those explained on the MOD01 Home page, namely;?;Focus.;?;Breadth.;?;Depth.;?;Critical thinking.;?;Effective and appropriate communication skills.


Paper#46716 | Written in 18-Jul-2015

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