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Assignment 1: Yahoo and Amazon: Building a Competitive Advantage

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Question;Review Case 21 ?How Amazon.com;became the leading online retailer by 2011?, and Case 23 ?Is Yahoo!?s business;model working in 2011?? located in the textbook to complete this assignment.;Write a six to eight (6-8) page;paper in which you;1. Describe, in brief, the histories of both of;Amazon.com and Yahoo.com, and determine the core business of each.;2. Determine the key strategic differences that;have impacted the relative success of both Amazon.com and Yahoo.com. Provide;two (2) specific examples of such strategic differences to support the;response.;3. Compare and contrast the approach to strategic;planning that each company has pursued in order to achieve a competitive;advantage. Focus specifically on both intended and emergent strategies.;4. Analyze the manner in which each company?s;distinctive competencies help to shape the strategies that each company;pursues. Provide a rationale to support the response.;5. Recommend one (1) functional level strategy;for each company which prescribes the essential ways in which each may achieve;superior efficiency, quality, innovation, and customer responsiveness. Provide;a rationale to support the response.;6. Use at least three (3) quality;references. Note: Wikipedia and other Websites do not qualify;as academic resources.;Your assignment must follow;these formatting requirements;?;Be typed, double spaced, using;Times New Roman font (size 12), with one-inch margins on all sides, citations;and references must follow APA or school-specific format. Check with your;professor for any additional instructions.;?;?;Include a cover page containing;the title of the assignment, the student?s name, the professor?s name, the;course title, and the date. The cover page and the reference page are not;included in the required assignment page length.;?;The specific course learning;outcomes associated with this assignment are;?;Analyze the role of a company;mission, vision, and objectives and the impact to business strategy.;?;Describe strategic planning;techniques used to formulate alternative strategies designed to achieve stated;business goals.;?;Analyze the external and;internal environment for opportunities, threats, strengths, and weaknesses that;impact the firm?s competitiveness.;?;?;Use technology and information;resources to research issues in strategic management.;?;?;Write clearly and concisely;about strategic management using proper writing mechanics. Describe, in brief;the histories of both of Amazon.com and Yahoo.com, and determine the core;business of each.

 

Paper#46730 | Written in 18-Jul-2015

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