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MKT220 discussions




Question;Q1Your book talks about cultural values as influencers of the marketing environment. What cultural values do you think permeate our culture. How might those values influence consumer need/desire for various products? What kinds of products in the marketplace do you think satisfy the needs stemming from these cultural values?Q2Marketers have long been interested in economic conditions as part of the marketing environment. In fact, even though studies show that maintaining or increasing levels of marketing/advertising during a recession put brands in much better shape as the recession ends, marketing is often the first budget cut when the economy slows.Do some research on recessions and consumptions--what types of products typically fall in demand during a recession, which products experice increased demand, and which products have no changes in demand?Have you noticed any changes in business/marketing offerings as a result of the economy slow-down in recent years?


Paper#46739 | Written in 18-Jul-2015

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