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Strayer MKT510 assignment 3




Question;Assignment 3: Information SearchesIn;this assignment, will be required to detail a consumer?s shopping;experience and decision making. Use consumer products of your choice to;illustrate your examples.Write a five to seven (5-7) page paper in which you:Define low involvement, medium involvement, and high involvement purchases.Discuss;what marketing actions undertaken by the makers of your chosen product;would spur the consumer to search for information for low involvement;purchases, medium involvement purchases, and high involvement purchases.;Incorporate principles regarding problem recognition and reaching the;consumer?s desired state. Use Figures 14-1 and 14-2 in Chapter 14 of the;text as a guide.Provide between three to five (3-5) pictures of products in each category. Note: The graphically depicted solution is not included in the required page length.From;the information searches outlined in Figure 14-1, determine which of;them is appropriate for each of the purchase categories.Recommend;at least three (3) alternative strategies to increase sales for;products within that category that you had previously suggested. In your;recommendations, include where the suggested products fall in the;evoked, inert, and inept sets.Develop a perceptual map for ten;(10) high involvement products of your choosing using Microsoft Word or;an equivalent, such as OpenOffice. Use Figure 16-2 in Chapter 16 as a;guide when creating your perceptual map. Note: The graphically depicted solution is not included in the required page length.Determine;which evaluation criteria you would use on the axes of the perceptual;map for each of the purchase categories. Support your position.Use at least three (3) quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.Your assignment must follow these formatting requirements:Be;typed, double spaced, using Times New Roman font (size 12), with;one-inch margins on all sides, citations and references must follow APA;or school-specific format. Check with your professor for any additional;instructions.Include a cover page containing the title of the;assignment, the student?s name, the professor?s name, the course title;and the date. The cover page and the reference page are not included in;the required assignment page length.


Paper#46740 | Written in 18-Jul-2015

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