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Marketing discussions

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Question;DISCUSSION 1Consider the consumption of a luxury car from both the information-processing perspective and the experiential perspective. What different insights are produced by the two perspectives?Post your response by Day 3,Saturday. Please limit your response to between 750?1,000 words and include external references in support of your comments.Remember to cite and reference examples from the readings and journal articles for this week. Please submit your initial responses through theTurnitinsubmission link below in addition to posting them to the Discussion Board threads.DISCUSSION 2In his 2004 paper Urban identifies eBay, Inc., as a company that had customer advocacy at the core of its strategy from the very beginning. Please visit the eBay Web site and evaluate how well it continues to demonstrate customer advocacy and to what extent it remains part of its core strategy today.Post your response byDay 5, Monday. Please limit your response to between 750?1,000 words and include external references in support of your comments.Remember to cite and reference examples from the readings and journal articles for this week. Please submit your initial responses through theTurnitinsubmission link below in addition to posting them to the Discussion Board threads.

 

Paper#46742 | Written in 18-Jul-2015

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