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Texas MKT521 assignment 1




Question;Submit your answers to the questions found at the end of each case's text. For example, for Case #1, (p. 617), the questions for the case analysis can be found on p.618 (in italics at the end of the case text in your textbook).Cases will be evaluated base on the following:(1) Use of existing case facts to validate your recommendations/suggestions - 10 points(2) Integration of previous chapters and/or current chapter concepts into the analysis - 10 points(3) Organization of the analysis - 5 pointsPerreault, Cannon and McCarthy (2014), Basic Marketing: A Marketing Strategy Planning Approach, 19th edition (ISBN:978-0-07-802898-4), McGraw-Hill Irwin, will be utilized inall MKT 521 sections.


Paper#46743 | Written in 18-Jul-2015

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