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MSSU MKRT300 Week 4 assignment




Question;Choose ONE of the following assignments. Submit using the assignment link in Blackboard.Consumer decision making. Assume you?re in the market for both a new cell phone and cell phone provider. Follow the beginning stages in the consumer decision model described in the chapter?recognition of problem or opportunity, search, and evaluation of alternatives. Use the Internet to aid in your consumer decision process. Prepare a report summarizing your experience. Compare and contrast your experience with an actual consumer purchase decision you recently made.Marketing strategies and Maslow?s Hierarchy of Needs. Visit the Web sites listed here. Review the marketing strategies shown in each site. Which level of Maslow?s Hierarchy of Needs does each site emphasize? Be prepared to defend your answers. http://www.unilever.comWriting Assignment Week 4 Consumer Decision ProcessPossible Points = 30Content: Did the student provide all of the following information? (16pts)? Provided background on topic selected using text book.? Research cell phone providers?? Discussed the consumer decision process using the cell phone provider. (opportunity, search, alternatives, how and when to purchase, and evaluation process.? Compare and contrast the cell phone example with a recent consumer purchase0Focus (6pts)? Did the student make clear, specific references to the reading?? Did the majority of comments include specific details?? Were the comments well-supported?0Followed Instructions (5pts)? Work was not late.? Turned in as requested in assignment instructions.? Introduction, body, and conclusion.0Writing and Language (3pts)? Comments are articulate and show a high level of thought.? Writing is well-organized, unified, and error-free.? Included the citation for the references in the proper format.0Total Points0Deduction for Late Work (Minimum 50% of total)Writing Assignment Week 4:0


Paper#46750 | Written in 18-Jul-2015

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