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WKU MKT220 exam 1




Question;QUESTION 1The H&R Block company wants to adopt the marketing concept as a business philosophy. To be consistent with this decision, which of the following philosophies is most appropriate?a.Keep prices low.b.Making money is our business.c.The customer is always right.d.Sell, sell, sell.e.Focus on today.2 points QUESTION 2The marketing concept affectsa.only marketing and finance.b.only production and marketing.c.just the marketing department.d.all organizational activities.e.few decisions in an organization.2 points QUESTION 3Health Care Systems, Inc. rolls out an innovative nurse-on-call information system available online. The product is not widely accepted because patients don't see the need for such a service. This situation represents a failure in which aspect of implementing the marketing concept?a.Technological advancementb.The organizational structurec.Top-management commitmentd.Scanning corporate capabilitiese.An information system to determine customer needs2 points QUESTION 4Today, establishing long-term, mutually beneficial arrangements in which both the buyer and seller focus on value enhancement through the creation of more satisfying exchanges is known asa.strategic marketing.b.the marketing synthesis.d.relationship marketing.e.a marketing orientation.2 points QUESTION 5The focal point of all marketing activities isa.customers.b.products.c.the marketing mix.d.sales.e.profits.2 points QUESTION 6When Campbell's introduced a line of low-sodium soups in response to customer demand, it was following which one of the following philosophies?a.Customer conceptb.Production conceptc.Marketing conceptd.Selling concepte.Retailing concept2 points QUESTION 7During the Industrial Revolution demand for manufactured goods wasa.declining.b.strong.c.nonexistent.d.mediocre.e.weak.2 points QUESTION 8Which of the following statements describes the best use of the Internet by a marketer?a.Accumulate as many friends as possible.b.Facilitate the marketing exchange, obtain customer feedback, and providing product information.c.Relay product information.d.Facilitate the marketing process.e.Gain information.2 points QUESTION 9From the 1920s to the 1950s, demand for manufactured goods decreased, leading to the ____ orientation.a.revolutionaryb.reductionc.productiond.salese.market2 points QUESTION 10For most firms, the costs of marketing activities consume approximately what portion of the consumer's dollar?a.One-fifthb.One-thirdc.One-fourthd.One-halfe.One-sixth2 points QUESTION 11Which of the following ismost likelyto be an idea marketer?a.Car salespersonb.Orthodontistc.Attorneyd.Abuse counselore.Airline pilot2 points QUESTION 12When DataComp Corp., a producer of software, delayed the introduction of its new spreadsheet app to modify the package, its scheduled TV advertisements announcing the new product needed to be revised. In this case, a change in the ____ variable caused changes in the ____ variable of the marketing mix.a.product, promotionb.distribution, productc.product, priced.distribution, promotione.promotion, price2 points QUESTION 13Which of the following companies is thebestexample of a service marketer?a.The Democratic Partyb.Sonyc.General Electricd.Abercrombie & Fitche.FedEx2 points QUESTION 14Which of the following is essentially an uncontrollable factor in developing a marketing mix?a.Government regulationsb.Advertising campaignsc.Retail locationsd.Product adaptationse.Pricing strategies2 points QUESTION 15Deciding to add gel insoles to its running shoes would be a change in the ____ element of the marketing mix for Nike.a.distributionb.pricec.productd.promotione.good2 points QUESTION 16Consumers buying products online have dramatically affected the ____ variable of the marketing mix.a.researchb.promotionc.productd.pricee.distribution2 points QUESTION 17The marketing concept focuses ona.maximizing sales.b.maximizing market share.c.creating maximum visibility for the firm.d.achieving the goals of top executives.e.satisfying customers' needs in a way that helps to achieve organizational objectives.2 points QUESTION 18Nabisco learned that health-conscious consumers preferred lower fat snack and lower-carbohydrate foods. At the same time, the firm saw sales of such products slumping and was careful not to launch any new varieties of these products for a while. Which of the followingbestdescribes Nabisco's action?a.Demarketingb.Segmentationc.Environmental scanningd.Environmental marketinge.Environmental analysis2 points QUESTION 19Which category of income are marketers most interested in?a.Total incomeb.Discretionary incomec.Disposable incomed.Wealthe.Extra income2 points QUESTION 20The 1990 Nutritional Labeling and Education Act directly prohibitsa.the use of any health claim on food packaging.b.putting nutritional information on most food products.c.exaggerated health claims on food packages.d.putting the words "cholesterol-free" on any food package.e.exaggerated claims made by health and fitness products.2 points QUESTION 21SiriusXM Radio is concerned about how the increasing use of smart phones will affect the future sales of its satellite radio service. The company decides to gather information about the changing trends in music access and delivery to prepare for this trend. Sirius XM?s process is calleda.environmental marketing.d.dynamic responsiveness.e.environmental analysis.2 points QUESTION 22____ competitors are themostsignificant to marketers because buyers see the different products of these firms as direct substitutes for each other.a.Oligopolicb.Total budgetc.Productd.Brande.Generic2 points QUESTION 23After several children became ill while playing with toys imported from outside the U.S., medical researchers found several illegal chemicals, including lead in the paint. These toys were sold primarily through websites on the Internet. Which of the following agencies would most likely have jurisdiction over the problem with lead in the paint of children's toys?a.Consumer Product Safety Commissionb.Environmental Protection Agencyc.Food and Drug Administrationd.Children's Online Protection Acte.National Advertising Review Board2 points QUESTION 24Which of the following actions is illegal?a.Political officials influencing how much a government agency purchases and from whom.b.Political officials helping businesses secure foreign markets.c.Corporate contributions to candidates.d.Paying political officials not to enforce a particular law.e.Corporate contributions to elected officials.2 points QUESTION 25Consumer confidence and willingness to spend begins to increase during periods of ____, and marketers must remain very flexible to make the necessary adjustments.a.recoveryb.prosperityc.recessiond.depressione.growth2 points QUESTION 26While playing soccer, Bryan suddenly fell and broke his arm. Needing to get to the hospital, he was not only interested in the nearest location, but also the shortest emergency room wait time. He remembered seeing a billboard for The Cleveland Clinic promoting their time-text service where he could call the number GET-TXT-TIME and they would text him the approximate waiting time at the closest three hospital locations. The Cleveland Clinic is providing enhanced service to its patients by capitalizing on which environmental force?a.Competitiveb.Economicc.Technologicald.Legal and regulatorye.Political2 points QUESTION 27Which of the following statements about self-regulatory programs isfalse?a.Self-regulatory programs are usually less expensive than governmental regulatory programs.b.When a trade association sets up industry guidelines, some firms that are in the industry but not in the trade association do not follow the guidelines.c.Self-regulatory programs' guidelines generally are more realistic and operational.d.Self-regulatory guidelines generally are stricter than governmental regulatory programs.e.Nongovernmental self-regulatory programs have neither the tools nor the authority to enforce guidelines.2 points QUESTION 28The FTC can issue a cease-and-desist order, which is an injunction for damages caused by negligence of the firm.b.stop doing whatever caused the complaint.c.close down the firm until further to the FTC immediately.e.appear before the courts.2 points QUESTION 29Marketers who view political forces as being beyond their control are taking a(n) ____ response toward these forces.a.proactiveb.reactivec.competitived.liberale.aggressive2 points QUESTION 30Texas rice farmers wish to get their product into the Japanese market but are hindered by a complex maze of regulations imposed by the Japanese government. The farmers aremost likelyto attempt to influence which aspect of the marketing environment?a.Technologicalb.Economicc.Politicald.Competitivee.Sociocultural2 points QUESTION 31Which of the following companies would probably bemostinterested in tracking discretionary income levels?a.Florida Orange Growersb.Gulf States Utilitiesc.Safeway food storesd.BMW automobilese.General Mills2 points QUESTION 32Price discrimination is prohibited by the ____ Act.a.Consumer Goods Pricingb.Shermanc.Wheeler-Leed.Celler-Kefauvere.Robinson-Patman2 points QUESTION 33Technology isa.the application of knowledge and tools to solve problems and perform tasks more efficiently.b.applied sciences.c.the result of research performed primarily by universities.d.the application of scientific knowledge to build products that customers of the weakest marketing environment forces.2 points QUESTION 34Jennifer is interested in joining Kappa Lambda Iota sorority. She begins to shop at Sarah's, a local store where the Kappas buy their clothes. She also asks her family for a new car because all the sorority members have new cars. In these instances, Jennifer is influenced bya.a consideration set.b.a reference group.c.personality.d.a role conflict.e.a knowledge base.2 points QUESTION 35Grant Turner makes an appointment to visit with a new dermatologist in town because of a recent bad sunburn. When he arrives at the dermatologist's office, Grant notices a foul odor in the air, worn floor coverings, cluttered rooms that have paint peeling from the walls, and poor lighting. However, the other patients in the waiting room were talking about how much they liked the doctor. While Grant viewed the dermatologist as competent, Grant decided not to visit him again even though the dermatologist recommended a follow-up. Which situational influences aremost likelyto have affected Grant's decision?a.Antecedent statesb.Momentary moodc.Social surroundingsd.Physical surroundingse.Purchase reasons2 points QUESTION 36Mario and his friend have been talking about their love of Bose headphones and speakers. Mario?s friend mentions a consumer report that he read the week before that stated Bose products had higher prices but lower quality than in previous years. Mario thought to himself that perhaps his friend had misread the report, because Bose had always been the best. This perceptual process is known as selectivea.exposure.b.retention.c.organization.d.distortion.e.information.2 points QUESTION 37As Brianna walks to classes, she selects, organizes, and interprets the sensations she is receiving through her sense organs. Brianna is experiencing the process ofa.perception.b.learning.c.motivation.d.exposure.e.attitude formation.2 points QUESTION 38When Julia goes to the first class of her Operations Management course, she finds out that in addition to the textbook she already purchased, she also needs a copy of the bookThe Goal. At which stage of the consumer buying decision process is Julia?a.Evaluation of alternativesb.Problem recognitionc.Purchased.Information searche.Prepurchase evaluation2 points QUESTION 39Which American subculture spends the highest proportion of its income on utilities, footwear, children's apparel, groceries, and housing?a.Asian Americansb.African Americansc.Native Americansd.Americans over 65 years of agee.Hispanics2 points QUESTION 40A major determining factor in deciding which type of problem-solving process should be used depends on the individual's intensity of interest in a product and the importance of the product for that person. This is known as an individual'sa.motivational structure.b.evaluative criteria.c.level of involvement.d.routinized response behavior.e.cognitive dissonance.2 points QUESTION 41After doing considerable shopping, Eric has just decided what brand and type of athletic shoes to buy and where he's going to buy them. In what stage of the consumer buying decision process is Eric?a.Information searchb.Purchasec.Postpurchase evaluationd.Evaluation of alternativese.Problem recognition2 points QUESTION 42Which of the following buying situations ismostconsistent with routinized response behavior?a.Aaron buying a new fishing rod and reelb.Ian buying his first pair of basketball shoesc.Bryan buying a new software programd.Molly buying a new set of tires for her care.Stephanie buying bottled water2 points QUESTION 43The three major categories of influences on the consumer buying decision process are:a.marketer-dominated influences, psychological influences, and person-specific influences.b.situational influences, demographic influences, and psychological influences.c.situational influences, social influences, and psychological influences.d.demographic influences, situational influences, and marketer-dominated influences, situational influences, and marketer-dominated influences.2 points QUESTION 44Justin is purchasing his third car in the past five years. He has been a car enthusiast ever since he was a young boy. Justin likes to spend his free time looking at car magazines, going to car shows, and watching NASCAR. Justin's interest in cars is referred to asa.situational buying behavior.b.situational involvement.c.dynamic buying behavior.d.dynamic involvement.e.enduring involvement.2 points QUESTION 45The development of a person's self-concept is a function ofa.subcultures.b.reference groups and opinion leaders.c.roles and family influences.d.psychological and social factors.e.learning.2 points QUESTION 46Perception is a three-step process that involvesa.anticipating, classifying, and discarding information inputs.b.motivation, personality, and attitudes.c.classifying, recording, and eliminating information received through the senses.d.collecting, eliminating, and organizing information inputs.e.selecting, organizing, and interpreting information inputs.2 points QUESTION 47After certain inputs have been selected to reach an individual's awareness, the next step in the perceptual process is perceptuala.redefinition.b.interpretation.c.retention.d.organization.e.attention.2 points QUESTION 48When organizing perceptual inputs, people tend to mentally fill in missing elements in a pattern or statement. This principle is calleda.interpretation.b.linking.c.completion.d.closure.e.distortion.2 points QUESTION 49Evan has just been hired as a product manager for a major technology firm. Currently, he is making purchases for his new apartment and upcoming job. His purchase of _____ would most likely be done through extended response behavior, while his purchase of ____ would be purchased through limited problem solving behavior.a.a new suit, a maker, flat screen TVc.flat screen TV, bath maker, groceriese.a toaster, bed sheets2 points QUESTION 50Stacy is going to the store to buy milk and cereal. She willmost likelyuse ____ in her consumer decision-making problem solvingb.routinized response behaviorc.extended problem solvingd.perceptual scanninge.evaluation of alternatives


Paper#46753 | Written in 18-Jul-2015

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