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Kaplan MT450 unit III assignment




Question;Kaplan MT450 unit III assignmentScenario Marketing;Congratulations. You have just been named marketing manager of a major franchise.;Your job will be to perform the daily tasks of a marketing manager.;So what does a Marketing Manager do? As you know, marketing plays an;essential role in almost every industry segment. In its simplest form, marketing;management is about making certain that customers' needs and wants are met while;increasing the profits of a company. A marketing manager's responsibilities can;vary a great deal, but will always have this as a central purpose.;Click here to learn more about being a Marketing;Manager.;Select one of the company?s below for which you would like to be Marketing;Manager.;Edible Arrangements? - Edible fruit baskets ? Creates fresh fruit arrangements;and gourmet chocolate dipped fruit to order.;Cartridge World? - Cartridge Company - carries a complete line of both inkjet and;toner printer cartridges. Offers both remanufactured and Original Brand (OEM);ink and toner cartridges for nearly all brands of printers, copiers, fax and;postage machines.;Liberty Tax Service? - Taxes ? provides tax service to both consumers and;businesses.;Assumptions;In this scenario, you will be responsible for the following;Evaluating a firm?s marketing opportunities in the consumer market.In addition you will be conducting the following tasks;Determine who your consumers are.Conclude why and how consumers buy.Determine when do consumers buy?See Rubric below for Assignment details.;Assignment;You;are making your next presentation to the CEO of the organization. Your goal is;to complete the following tasks for your consumer and business-to-business;marketing strategy in a PowerPoint presentation to the CEO.;Your objective is to;compete more effectively against your competitors by serving important;subculture segments better. The three markets that show the great potential are;the following;1. Hispanic consumers;2. Senior consumers;3. Asian consumers;Next, start segmenting the;three subcultures. Pick one logical variable (e.g. age) that can be used to;segment the market. Now add a second variable (e.g., gender) so that you have;to satisfy the categories of both variables simultaneously (e.g. 25-30 years;old women). Now add a third variable.;? How many possible segments;can you identify from a combination of the three variables you selected?;? What implications does this;have for you as the marketing manager?;? What strategy will you use;to reach these markets?;Next, write a list of;features for your products. Take each feature and indicate what benefits it;provides to a customer.;? How would a magazine;advertisement reflect this information?;? Create an actual magazine;ad based on your features and benefits.;? Would you consider your;product seasonal?;? What are the challenges in;marketing products that are highly seasonal?;Submit your PowerPoint;presentation (7 to 10 slides) with speaker notes to the Unit 3: Assignment;Dropbox.;NOTE: Your PowerPoint;presentation should be in APA format and cite all references used.;1


Paper#46754 | Written in 18-Jul-2015

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