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Trident MKT301 module 4 and 5 case

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Question;Module 4;Case;Assignment;Write a 4 page paper in which;you respond to the following case question;SelectTWOproducts from the list of product;categories below and using the teaching materials and any additional research;explain what you think would be an approrpiate promotions strategy for both;them. In doing so compare and contrast the two promotions strategies explaining;why you think they would be similar or different.;SelectTWOproducts from the following product;categories;?;AIRLINE FLIGHTS;?;CARBONATED SOFT DRINKS;?;BREAKFAST CEREALS;?;EXERCISE EQUIPMENT;Illustrate your answer by;refering to specific brands within each of the two product categories you have;chosen.;Assignment Expectations;Ensure that you repeat the case;question in full and verbatim on the title page of your submission.;Excluding your title and;reference pages, your paper should be no more than four pages long. Please;submit your case for grading by the end of this module.;In answering this case question;aim to demonstrate your learning not only of the materials from MOD04, but also;those from MOD01-03. Use information from the background readings and any good;quality sources you can find. Cite all sources and provide a reference list at;the end of the paper.;The following will be assessed;?;Your demonstrated understanding of the marketing concepts;central to the case question.;?;Your demonstrated understanding of factors related to the;development of an effective promotions strategy through the analysis you;conduct in the context of the case.;In particular one of your;required readings on developing a promotional strategy at the marketing-made-simple.com;website indicates that the following four factors are fundamental to the;development of a promotions strategy;1.;Segmentation ? dividing the marketing into distinct groups;2.;Targeting ? deciding which of these groups to communicate with;and how to talk to them;3.;Positioning ? determining how you would like the product or;brand to be perceived by the target groups;4.;Messaging - delivering a specific message in order to influence;the target groups;and thus it is expected that;you will demonstrate your understanding of these concepts and their;relationship to the development of a promotions strategy in the context of your;assignment.;The criteria used for;assessment will be those explained on the MOD01 Home page, namely;?;Focus.;?;Breadth.;?;Depth.;?;Critical thinking.;?;Effective and appropriate communication skills.Module;5 - Case;Case;Assignment;Write a paper of no more than;four pages in which you complete the following assignment;Using the teaching materials;and any additional research explain what you think would be the most;appropriate pricing method and why forTWObranded products selected from the;following list. In doing so compare and contrast the two pricing methods;explaining why you think they would be similar or different.;?;MEDIA DISTRIBUTOR, (e.g. Netflix);?;CANNED VEGETABLES;?;ASPIRIN;Assignment Expectations;In answering this case;question, aim to demonstrate your learning not only of the materials from;MOD05, but also those from MOD01-04.;Ensure that you repeat the case;question in full and verbatim on the title page of your submission. Excluding;your title and reference pages, your paper should be no more than four pages;long.;You may well wish to illustrate;your arguments using estimates of costs and other figures for the products you;have chosen. In that case it is quite accetable to invent some reasonable;numbers rather than takime to research them. Place any detailed calculations in;an appendix, (not counted in the page limit), after the references. Please;submit your case for grading by the end of this module.;It is expected that you will;use information from the background readings as well as the case articles and;any good quality sources you can find. Please cite all sources and provide a;reference list at the end of the paper.;The following will be assessed;in particular;?;Your demonstrated understanding of the marketing concepts;central to the case question.;?;Your demonstrated understanding of factors related to the;development of an effective pricing method through the analysis you conduct in;the context of the case.;The criteria used for;assessment will be those explained on the MOD01 Home page, namely;?;Focus.;?;Breadth.;?;Depth.;?;Critical thinking.;?;Effective and appropriate communication skills.

 

Paper#46770 | Written in 18-Jul-2015

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