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kaplan mt355 unit 2 assignment




Question;Unit2 [MT355:Marketing;Research];AssignmentDetailsandGradingRubric;Assignment Title: Formulate a Research Problem;In this assignment, you will;engage in developing the following professional competencies;* Verbal Communication;This;competency is also critical to your success in most jobs. Whether by phone;recorded presentation, in person, or via video conferencing or chat, your;ability to articulate a message or piece of information in a clear, concise;and professional manner can distinguish you from your peers and/or competition.;Directions for completing this;assignment;Read the Case Scenario;Kinshasa Abroad?African Cuisine and Culture;As a;new marketing research associate in training, you are tasked with recording a;formal oral presentation in Microsoft? PowerPoint? to demonstrate your ability;to formulate marketing research problems. Using what you learned from reading;Chapters 2 and 3 in the textbook to inform your work on this Assignment,build a 7-slide audio visual presentation;answering the following marketing research problems listed below.;1. Include a Title Slide;2. If you were to serve as a;research consultant for Mr. Kabasella, what information would you need to;enable you;to help him diagnose his;marketing problem(s)?;3. Construct a slide that;explains the value of problem definition in the marketing research process for;this case.;4. Propose how to;create/define a research problem to assist marketing research for this case.;5. Incorporate how the;interpretation of a problem definition stimulates critical-thinking and secures;required;information.;6. Create a list of probing;questions you would ask Mr. Kabasella if you were going to meet with him to;help him;specify (a) the manager?s;decision problem and (b) research problems.;7. Reference slide;Presentation Format;In;Microsoft? PowerPoint?, create a title slide containing your name, the topic;and the date. Be sure to apply a design to your presentation. Create one slide;for each of the decision problems above (a-f).;In this;Assignment, you will be using the Microsoft? PowerPoint? narration tool to;create your own audiovisual presentation. Once you have done this, you can put;this skill on your resume. Audiovisual presentations are used in everything;from customer service response, training employees, solving problems in the;workplace, explaining instructions to colleagues and responding to stakeholders;concerning business issues. For a tutorial on adding audio to your Microsoft?;PowerPoint? presentation, clickhere.;Continued...;Unit2 [MT355:Marketing;Research];AssignmentDetailsandGradingRubric;For additional requirements in;relation to this assignment, see the grading rubric below.;Directions for Submitting Your;Assignment;Review;the grading rubric below before beginning this activity. Compose your;Assignment as a Microsoft? PowerPoint? document and save it with your first;name initial and last name(Example;TAlex-MT355;Assignment-Unit 2.ppt).;Submit your file by selecting the Unit 2: Assignment Dropbox by the end of Unit;2.;Unit2 [MT355:Marketing;Research];Grading;Rubric;Percent;Possible Score For This;Assignment: 100;Content, Focus, Use of Text/Outside;Sources (50%);Diagnosis;of marketing problem Explanation of the value of problem definition Formulation;of a research problem;Explanation of how interpretting problem;definition stimulatescritical thinking;Percent;Possible Points;15%;6;15%;6;15%;6;15%;6;60%;24;Analysis and Critical Thinking (30%);7.5%;3;7.5%;3;7.5%;3;7.5%;3;30%;12;Analyzes in addition to;providing facts;Analysis is well thought out Professional design used to develop;presentation Presentation includes all7;of the required slides;10%;4;100%;40;0;Title slide and Reference slide;Gross Assignment;Score;Less: Late Penalty(Per Policy)


Paper#46780 | Written in 18-Jul-2015

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