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kaplan mt355 unit 3 assignment




Question;AssignmentDetailsandGradingRubric;Assignment;Title:Research;Design Case Evaluation;The;development of deep critical thinking skills will be essential to your success;as a marketing researcher in the career marketplace. When you apply critical;thinking skills in the design of a study, it?s essential to maintain an open;mind by considering the following;1) considering viewpoints;from different reliable sources;2) seeking and evaluating;evidence to help formulate the problem under study;3) determining what;information is factual or opinion based;4) using reasoning skills;and suppressing emotion;5) having the ability to;adapt to change;Directions for completing this;assignment;In this;assignment, you will evaluate the Chestnut Ridge Country Club case study by;using your critical thinking skills. To successfully complete this assignment;write a 2-3 page critical essay covering the following topics;1. Formulate a research;problem.;2. Compare three basic types;of research design (exploratory, descriptive and casual);3. Evaluate the use of;research design for each method;4. Determine appropriate;research design method to use in marketing research process;For additional requirements in;relation to this assignment, download the grading rubric below.;Directions for Submitting this;Assignment;Review;the grading rubric below before beginning this activity. For additional help;with your writing and APA citation, please visit the Kaplan University Writing;Center. Compose your Assignment as a Microsoft? Word? document and save it it with your first name initial and last name;(Example: TAlex-MT355 Assignment-Unit;3.docx). Submit your file by;selecting the Unit 3: Assignment Dropbox by the end of Unit 3.;Grading;Rubric;Percent;Possible Score For This;Assignment: 100;Content, Focus, Use of Text/Outside;Sources (50%);Formulate a research problem;Compare three basic types of research design;(exploratory, descriptive and casual);Evaluate the use of research design for each method;Determine appropriate;research design method to use in marketing research process;Percent;Possible Points;15%;6;15%;6;15%;6;15%;6;60%;24;7.5%;3;7.5%;3;7.5%;3;7.5%;3;30%;12;Analysis and;Critical Thinking (30%)Analyzes;in addition to providing facts Analysis is well thought out;Flow of answers is logical;Considers different;positions on the issues;10%;4;100%;40;0;Title slide and Reference slide;Gross Assignment;Score;Less: Late Penalty(Per Policy)


Paper#46781 | Written in 18-Jul-2015

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