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kaplan mt355 unit 10 assignment




Question;AssignmentDetailsandGradingRubric;Assignment Title:Global Marketing Research: Collaboration;Competition;In this;assignment, you willengage in the;development of the following professional competency by describing how firms;use marketing research to compete and collaborate in the global economy;* Global Awareness;Marketers;engaged in conducting global research must be cognizant of the many factors;that can positively or adversely affect an organization, such as cultural;social, economic, competitive, technological, political, and legal;environmental conditions. Building and maintaining awareness of the global;market conditions requires great effort and diligence in order to minimize risk;and maximize profit potential for an organization. Developing communications;channels, being aware of cultural nuances, and competitive forces can impact;the success of a marketing effort that is invested in the global marketing;environment. As a marketing researcher, you must develop a keen awareness for;the global marketing environment to protect and improve organizational;interests.;Directions for completing this;assignment;To;complete this assignment, you will review a scholarly article on Global;Marketing Research and write a 2-3 page informative essay (Click Here for more;information on how to write an informative essay) in APA style format;addressing the following five topic areas;1. Describe the purpose of the;global marketing research described in the article?;2. Explain the competitive;environmentin relation to the;marketing research is discussed in the article.;3. Describe how;collaboration and social behavior played a role in the global marketing;research.;4. In your descriptive essay;explain the following;Provide a review of how the;data was collected?;Provide a review of how the;data analysis was completed?;5. In your review of the;article, provide a description of the competitive outcomes you see were;critical to the;success or failure of this;global marketing research?;You may;use a journal article listed in the Reading section of the course room or one;that you find in the Kaplan University library. For additional requirements in;relation to this assignment, download the grading rubric below.;For additional requirements in;relation to this assignment, see the grading rubric below.;Directions for Submitting Your;Assignment;Review;the grading rubric below before beginning this activity. For additional help;with your writing and APA citation, please visit the Kaplan University Writing;Center. Compose your Assignment as a Microsoft? Word? document and save it with;your first name initial and last name (Example: TAlex-MT355 Assignment-Unit;10.docx). Submit your file by;selecting the Unit 10: Assignment Dropbox by the end of Unit 10.;Continued...;Grading;Rubric;Percent;Possible Score For This;Assignment: 100;Content, Focus, Use of Text/Outside;Sources (60%);Describes;the purpose of the marketing research article;Explains;the competitive environment in relation to the marketing research;Describe;how collaboration and social behavior played a role in the global marketing;research;Informative;essay explains how data was collected and analyzed;Critical;Thinking (27%);Percent;10%;3;20%;6;20%;6;10%;3;60%;18;Possible Points;6.6%;2;6.6%;2;6.6%;2;6.6%;2;27%;8;Critical;thinking is evident in addition to providingfacts;Informative essay format is accurate Flow of answers is logical;Considers different;positions on the issues;13%;4;100%;30;0;Writing;Style;Grammar, APA Format;Gross Assignment;Score;Less: Late Penalty(Per Policy)


Paper#46787 | Written in 18-Jul-2015

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