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kaplan mt355 unit 5 quiz




Question;The decision to use observation methods of data collection;requires that the researcher specify;Who is to be observed.;What aspects of the behavior should be;reported.;When the observation is to be made.;Where the observation is to be made.;All of the above.;Question 2. Question;Which of the following types of primary data can be measured;by observation?;Attitudes and opinions;Motivations and present behavior;Gender and current behavior;Social class and gender;Motivations and intentions;Question 3. Question;Observational data have the advantage over communication;data in which of the following categories?;Objectivity, cost, and speed;Objectivity and accuracy;Objectivity and speed;Speed and versatility;Cost and versatility;Question 4. Question;Phone book sampling frames are inadequate because of;plus-one sampling.;people who have recently moved or have;unlisted numbers.;random-digit dialing.;interviewer bias.;small sample size.;Question 5. Question;How do you feel about the Apple, Inc.?" is an;example of which type of question?;Fixed-alternative;Structured;Open-ended;Close-ended;a, b, and c.;Question 6. Question;Fixed-alternative questions would be inappropriate for;securing information about respondents;apartment rental payments.;motivations in husband-wife interactions over;purchase decisions.;age.;awareness of current events.;income level.;Question 7. Question;Which of the following is an example of the observation;method of collecting primary data?;Administering a questionnaire to shoppers in a;supermarket.;Recording the amount of time a shopper stops;in front of a point-of-purchase display.;Asking shoppers which brand they noticed first;in a shelf display.;Conducting a telephone survey to determine;which brands of detergent are purchased by mothers with young children.;Using a tape recorder to gather shopper;impressions of a new store layout design.;Question 8. Question;Which of the following is a life-style characteristic?;Social class;Interests;Attitudes;Home ownership;Age;Question 9. Question;Which of the following data collection methods provides the;greatest degree of anonymity for respondents?;Mail surveys;Personal interviews;Online surveys;Telephone interviews;Mall intercepts;Question 10. Question;Which of the following statements does NOT accurately;describe the mail questionnaire?;It allows a wide sample to be used.;It allows a representative sample to be used.;It is a relatively inexpensive means of;recruiting respondents.;It ensures that the correct person receives;and completes the questionnaire.;It is more suitable for contacting busy;executives than a telephone or personal interview.


Paper#46790 | Written in 18-Jul-2015

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