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kaplan mt355 unit 1 and unit 2 discussions

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Question;Marketing ResearchProfessional organizations, societies, and associations play an invaluable role in industry. Many offer educational curriculum, resource libraries, industry white papers, trade magazines, and venues for networking and the sharing of best practices. There are organizations that cater to just about every industry and profession, from the American Trucking Association to the Society for Human Resources Management to the Association for Wedding Professionals International.In addition to serving different industries and professions, there are many associations and societies that exist to provide opportunities for women and minorities or men and women from a certain area of the country. Consider the National Hispanic Society, which promises to "empower Hispanic Professionals with networking & leadership opportunities and to provide information on education, careers and entrepreneurship," or the American Society of Women Accountants, which offers to "enable women in all accounting and related fields to achieve their full personal, professional and economic potential and to contribute to the future development of their profession," or the Wisconsin Association of Mortgage Brokers, which "offers educational, networking and political opportunities as well as legislative and regulatory updates."Joining a professional organization is a great way to show your employer or potential employer that you are professionally minded and committed to succeeding in your career. Professional organizations play an invaluable role in industry. Visit one or more professional organizations listed below that are associated with sales, marketing, or advertising, and learn about resources and services they offer to their members.American Marketing Association: http://www.marketingpower.comSales & Marketing Executives International: http://www.smei.orgBusiness Marketing Association: http://www.marketing.org/Direct Marketing Association: http://www.the-dma.org/Marketing Research Association: http://marketingresearch.orgUnited Professional Sales Association: http://www.astd.org/National Association of Sales Professionals: http://www.nasp.com/Discussion QuestionYou have four topics to address in this Discussion, which means you will need to make a substantial post. Make sure you read the description of a solid post in the Announcement Area. (NOTE: Points will be deducted for weak posts). In your answer, discuss the following topics:Discuss the potential benefits of membership in professional organizations you visited.Discuss opportunities for education and training.Discuss the certifications offered by the professional organizations you visited.Describe any resources you may have found such as educational curriculum, resource libraries, industry white papers, trade magazines, or sharing of best practices.You are required to respond to at least two of your classmates. These responses need to be of high quality and have meaning in order to add value to the learning process. Please follow the Discussion Board guidelines as provided in your Syllabus for your postings. Make sure to properly cite any resources you use from other sources.week 2Problem FormulationIn this Discussion, you will align research problems with decision problems from a management perspective. Below you will find a two-item checklist to complete. Fully address both topics to make a substantial post.Complete the following checklist:Choose 2 of the following research problems, and identify a corresponding decision problem for each that the research problem might address.a. Design a test market to assess the impact on sales volume of a particular discount theme.b. Evaluate the stock level at the different warehouses.c. Evaluate the sales and market share of grocery stores in a particular location.d. Develop sales forecasts for a particular product line.e. Assess the level of awareness among students, faculty, and staff about the benefits of a new software package.f. Assess attitudes and opinions of customers toward existing theme restaurants.Provide reasoning that supports your conclusions.Be sure to use research in your answer, and apply proper APA style referencing format. Make sure you read the description of a solid answer post in the Announcement Area. (NOTE: Points will be deducted for weak posts). You are required to respond to at least two of your classmates. These responses need to be of quality and have meaning in order to add to the learning process.Please follow the Discussion Board guidelines as provided in your Syllabus for your postings. Make sure to properly cite any resources you use from other sources.

 

Paper#46792 | Written in 18-Jul-2015

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