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kaplan mt355 unit 3 and 4 discussions




Question;Determining an Appropriate Research DesignMarketing researchers are faced with making research design decisions on a regular basis. Developing the ability to determine an appropriate research design for a study is critical to the success of the research. Researchers must have a thorough understanding for the purpose of a research study before making research design decisions. To build a strong understanding for choosing the best research design for a given study, answer the following two questions and debate the factors that influenced your research design decisions with a minimum of two of your fellow learners on the discussion board.Topic 1Imagine that a wireless phone service carrier is interested in improving its service. In particular, the management wants to assess if customers are dissatisfied with current service and learn the nature of this dissatisfaction. What research design would you recommend? Justify your choice. Topic 2What are the various types of exploratory research? Give an example of a good problem for exploratory research.Please follow the Discussion Board guidelines as provided in your Syllabus for your postings. Make sure to properly cite any resources you use from other sources.unit 4External Secondary Data SourcesMarketing researchers must be diligent in finding viable secondary research resources for a study. Secondary data comes in many different forms. Based on your understanding of the various secondary data sources and their purposes, answer the following questions to demonstrate your marketing research decision making abilities:Topic 1Suppose your company is interested in introducing a new women's facial care product. What secondary data would be useful in helping you to make the decision whether or not to introduce the product? Identify the specific secondary sources and the data they would provide. Develop a brief report on the data that you locate.Topic 2Sweet Olivia, a consumer chocolate company, wants to develop a general profile of purchasers of its products in a certain trade area. What type of secondary data would be most useful for this purpose? Explain your answer.To obtain full credit for this Assignment, you must answer the available question as thoroughly as possible. Your answer should be thoughtful and composed using complete sentences. Please follow the Discussion guidelines as provided in your Syllabus. Be sure to comment on at least two of your classmates' posts. Your comments should be substantial and well-reasoned. Just agreeing with comments of another student does not fulfill this requirement.


Paper#46793 | Written in 18-Jul-2015

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