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kaplan mt355 unit 5 and 6 discussions




Question;Primary Data CollectionYour employer, a commercial marketing research firm, has been contracted to study the usage patterns and brand preferences for fast food among senior citizens in the United States. You have been assigned to develop a suitable questionnaire and method of administration to collect the desired information.You have two topics to address in this Discussion which means you will need to make a substantial post. Make sure you read the description of a solid post in the Announcement Area. (NOTE: Points will be deducted for weak posts). You are required to respond to at least two of your classmates. These responses need to be of quality and have meaning in order to add to the learning process.Topic 1What potential problems might arise in the design and administration of the questionnaire because of the unique nature of the population in question? List the problems you foresee and provide the solutions.What method of administration would you recommend? Why?Topic 2Questionnaire design is conducted using only generalized conventions and procedures. Because of this, two researchers with the same objective may design very different questionnaires. Keeping this in mind, critically evaluate the Case 10 "Caldera Industries" questionnaire offered on pages 538-541 of your textbook.To obtain full credit for this Assignment, you must answer the available question as thoroughly as possible. Your answer should be thoughtful and composed using complete sentences. Please follow the Discussion guidelines as provided in your Syllabus. Be sure to comment on at least two of your classmates' posts. Your comments should be substantial and well-reasoned. Just agreeing with comments of another student does not fulfill this requirement.unit 6Data Collection FormsTopic 1Which survey method (mail, telephone, or personal interview) would you use for the following situations? Explain your choice.Situation 1Administration of a questionnaire by a local auto dealership that wishes to find out customers' satisfaction with a recent purchase or service performed on their auto.Situation 2Administration of a questionnaire by a national manufacturer of breakfast cereals in order to test consumers' attitudes regarding a new cereal flavor that has just been released onto the market with a large advertising campaign.


Paper#46794 | Written in 18-Jul-2015

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