Question;Throughout your studies, you will be presented with opportunities to respond to other people's opinions and comments. Please respond to your Discussion topic after you have completed the Reading.Identifying the SampleYou have 2 topics to address in this Discussion, which means you will have a substantial post. Make sure you read the description of a solid post in the Announcement Area. (NOTE: Points will be deducted for weak posts).You are required to respond to at least two of your classmates. These responses need to be of quality and have meaning in order to add to the learning process.Topic 1A manufacturer of household care products in the U.S. would like to find out how satisfied consumers are with the laundry detergent they are currently using. The information is important because the manufacturer wants to produce a product that satisfies the consumer's needs.What sampling technique, listed in Figure 14.4, on page 304 of the Basic Marketing Research textbook, will you recommend for the study? Why? Be specific.What are other sampling techniques that could be used, if you only had a short period of time and a small budget to complete the study?Topic 2In the past, the HR department has gathered information from some management trainees, who reported the name of a competitor from which they received another offer and the size of their starting salary. The HR department thinks that these statistics may be biased and wishes to approach the whole task more systematically. Because of your expertise in marketing research practices, you have been assigned to determine the situation with respect to the last group of trainees hired.Describe how you would select a sample of respondents to answer the question of starting salary offers. Answer from the perspective of both the company and the potential employee.unit 8Data AnalysisConduct a search online and refer to your text to help you answer the following Discussion questions:You are a researcher for ABC Inc. The company wants to expand its clothing business to the small developing island states. A determination needs to be made by reviewing the data on what island states would be the best choices.What two countries are the easiest to start a new business?What two countries are easiest to important and export in and out of?What two countries provide for the least amount of day to export shipments?What two countries cost the least in U.S. currency per container?What two countries protect investors the best?What two countries provide the easiest employment laws overall?Based on your analysis of all of the data points you need to provide a written analysis providing a direction for the company. Then justify your choices of the top two island countries ABC Inc. should expand its clothing business.Should a VP or Manager of Marketing, without a background in statistics, accept the research presented by researchers without confirming whether the data are really valid?Discussion ChecklistConduct a search online for information relevant to answering the questions.Review the Market Research used in the text as a basis to assist in addressing the Discussion topics.Address the Discussion topics using the knowledge you have learned from the text book and from your Internet research.Respond to the comprehensive results of two (2) peers.RemindersThis is a compound Discussion, which means you will need to make a substantial post. Make sure you read the description of a solid post in the Announcement Area.(NOTE: Points will be deducted for weak posts).You are required to respond to at least two of your classmates. These responses need to be of quality and have meaning in order to add to the learning process.
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