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kaplan mt355 all units discussions [ week 1 to week 10 discussions ]

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Question;Marketing ResearchProfessional organizations, societies, and associations play an invaluable role in industry. Many offer educational curriculum, resource libraries, industry white papers, trade magazines, and venues for networking and the sharing of best practices. There are organizations that cater to just about every industry and profession, from the American Trucking Association to the Society for Human Resources Management to the Association for Wedding Professionals International.In addition to serving different industries and professions, there are many associations and societies that exist to provide opportunities for women and minorities or men and women from a certain area of the country. Consider the National Hispanic Society, which promises to "empower Hispanic Professionals with networking & leadership opportunities and to provide information on education, careers and entrepreneurship," or the American Society of Women Accountants, which offers to "enable women in all accounting and related fields to achieve their full personal, professional and economic potential and to contribute to the future development of their profession," or the Wisconsin Association of Mortgage Brokers, which "offers educational, networking and political opportunities as well as legislative and regulatory updates."Joining a professional organization is a great way to show your employer or potential employer that you are professionally minded and committed to succeeding in your career. Professional organizations play an invaluable role in industry. Visit one or more professional organizations listed below that are associated with sales, marketing, or advertising, and learn about resources and services they offer to their members.American Marketing Association: http://www.marketingpower.comSales & Marketing Executives International: http://www.smei.orgBusiness Marketing Association: http://www.marketing.org/Direct Marketing Association: http://www.the-dma.org/Marketing Research Association: http://marketingresearch.orgUnited Professional Sales Association: http://www.astd.org/National Association of Sales Professionals: http://www.nasp.com/Discussion QuestionYou have four topics to address in this Discussion, which means you will need to make a substantial post. Make sure you read the description of a solid post in the Announcement Area. (NOTE: Points will be deducted for weak posts). In your answer, discuss the following topics:Discuss the potential benefits of membership in professional organizations you visited.Discuss opportunities for education and training.Discuss the certifications offered by the professional organizations you visited.Describe any resources you may have found such as educational curriculum, resource libraries, industry white papers, trade magazines, or sharing of best practices.You are required to respond to at least two of your classmates. These responses need to be of high quality and have meaning in order to add value to the learning process. Please follow the Discussion Board guidelines as provided in your Syllabus for your postings. Make sure to properly cite any resources you use from other sources.week 2Problem FormulationIn this Discussion, you will align research problems with decision problems from a management perspective. Below you will find a two-item checklist to complete. Fully address both topics to make a substantial post.Complete the following checklist:Choose 2 of the following research problems, and identify a corresponding decision problem for each that the research problem might address.a. Design a test market to assess the impact on sales volume of a particular discount theme.b. Evaluate the stock level at the different warehouses.c. Evaluate the sales and market share of grocery stores in a particular location.d. Develop sales forecasts for a particular product line.e. Assess the level of awareness among students, faculty, and staff about the benefits of a new software package.f. Assess attitudes and opinions of customers toward existing theme restaurants.Provide reasoning that supports your conclusions.Be sure to use research in your answer, and apply proper APA style referencing format. Make sure you read the description of a solid answer post in the Announcement Area. (NOTE: Points will be deducted for weak posts). You are required to respond to at least two of your classmates. These responses need to be of quality and have meaning in order to add to the learning process.Please follow the Discussion Board guidelines as provided in your Syllabus for your postings. Make sure to properly cite any resources you use from other sources.Determining an Appropriate Research DesignMarketing researchers are faced with making research design decisions on a regular basis. Developing the ability to determine an appropriate research design for a study is critical to the success of the research. Researchers must have a thorough understanding for the purpose of a research study before making research design decisions. To build a strong understanding for choosing the best research design for a given study, answer the following two questions and debate the factors that influenced your research design decisions with a minimum of two of your fellow learners on the discussion board.Topic 1Imagine that a wireless phone service carrier is interested in improving its service. In particular, the management wants to assess if customers are dissatisfied with current service and learn the nature of this dissatisfaction. What research design would you recommend? Justify your choice.Topic 2What are the various types of exploratory research? Give an example of a good problem for exploratory research.Please follow the Discussion Board guidelines as provided in your Syllabus for your postings. Make sure to properly cite any resources you use from other sources.unit 4External Secondary Data SourcesMarketing researchers must be diligent in finding viable secondary research resources for a study. Secondary data comes in many different forms. Based on your understanding of the various secondary data sources and their purposes, answer the following questions to demonstrate your marketing research decision making abilities:Topic 1Suppose your company is interested in introducing a new women's facial care product. What secondary data would be useful in helping you to make the decision whether or not to introduce the product? Identify the specific secondary sources and the data they would provide. Develop a brief report on the data that you locate.Topic 2Sweet Olivia, a consumer chocolate company, wants to develop a general profile of purchasers of its products in a certain trade area. What type of secondary data would be most useful for this purpose? Explain your answer.To obtain full credit for this Assignment, you must answer the available question as thoroughly as possible. Your answer should be thoughtful and composed using complete sentences. Please follow the Discussion guidelines as provided in your Syllabus. Be sure to comment on at least two of your classmates' posts. Your comments should be substantial and well-reasoned. Just agreeing with comments of another student does not fulfill this requirement.Primary Data CollectionYour employer, a commercial marketing research firm, has been contracted to study the usage patterns and brand preferences for fast food among senior citizens in the United States. You have been assigned to develop a suitable questionnaire and method of administration to collect the desired information.You have two topics to address in this Discussion which means you will need to make a substantial post. Make sure you read the description of a solid post in the Announcement Area. (NOTE: Points will be deducted for weak posts). You are required to respond to at least two of your classmates. These responses need to be of quality and have meaning in order to add to the learning process.Topic 1What potential problems might arise in the design and administration of the questionnaire because of the unique nature of the population in question? List the problems you foresee and provide the solutions.What method of administration would you recommend? Why?Topic 2Questionnaire design is conducted using only generalized conventions and procedures. Because of this, two researchers with the same objective may design very different questionnaires. Keeping this in mind, critically evaluate the Case 10 "Caldera Industries" questionnaire offered on pages 538-541 of your textbook.To obtain full credit for this Assignment, you must answer the available question as thoroughly as possible. Your answer should be thoughtful and composed using complete sentences. Please follow the Discussion guidelines as provided in your Syllabus. Be sure to comment on at least two of your classmates' posts. Your comments should be substantial and well-reasoned. Just agreeing with comments of another student does not fulfill this requirement.unit 6Data Collection FormsTopic 1Which survey method (mail, telephone, or personal interview) would you use for the following situations? Explain your choice.Situation 1Administration of a questionnaire by a local auto dealership that wishes to find out customers' satisfaction with a recent purchase or service performed on their auto.Situation 2Administration of a questionnaire by a national manufacturer of breakfast cereals in order to test consumers' attitudes regarding a new cereal flavor that has just been released onto the market with a large advertising campaign.Throughout your studies, you will be presented with opportunities to respond to other people's opinions and comments. Please respond to your Discussion topic after you have completed the Reading.Identifying the SampleYou have 2 topics to address in this Discussion, which means you will have a substantial post. Make sure you read the description of a solid post in the Announcement Area. (NOTE: Points will be deducted for weak posts).You are required to respond to at least two of your classmates. These responses need to be of quality and have meaning in order to add to the learning process.Topic 1A manufacturer of household care products in the U.S. would like to find out how satisfied consumers are with the laundry detergent they are currently using. The information is important because the manufacturer wants to produce a product that satisfies the consumer's needs.What sampling technique, listed in Figure 14.4, on page 304 of the Basic Marketing Research textbook, will you recommend for the study? Why? Be specific.What are other sampling techniques that could be used, if you only had a short period of time and a small budget to complete the study?Topic 2In the past, the HR department has gathered information from some management trainees, who reported the name of a competitor from which they received another offer and the size of their starting salary. The HR department thinks that these statistics may be biased and wishes to approach the whole task more systematically. Because of your expertise in marketing research practices, you have been assigned to determine the situation with respect to the last group of trainees hired.Describe how you would select a sample of respondents to answer the question of starting salary offers. Answer from the perspective of both the company and the potential employee.unit 8Data AnalysisConduct a search online and refer to your text to help you answer the following Discussion questions:You are a researcher for ABC Inc. The company wants to expand its clothing business to the small developing island states. A determination needs to be made by reviewing the data on what island states would be the best choices.What two countries are the easiest to start a new business?What two countries are easiest to important and export in and out of?What two countries provide for the least amount of day to export shipments?What two countries cost the least in U.S. currency per container?What two countries protect investors the best?What two countries provide the easiest employment laws overall?Based on your analysis of all of the data points you need to provide a written analysis providing a direction for the company. Then justify your choices of the top two island countries ABC Inc. should expand its clothing business.Should a VP or Manager of Marketing, without a background in statistics, accept the research presented by researchers without confirming whether the data are really valid?Discussion ChecklistConduct a search online for information relevant to answering the questions.Review the Market Research used in the text as a basis to assist in addressing the Discussion topics.Address the Discussion topics using the knowledge you have learned from the text book and from your Internet research.Respond to the comprehensive results of two (2) peers.RemindersThis is a compound Discussion, which means you will need to make a substantial post. Make sure you read the description of a solid post in the Announcement Area.(NOTE: Points will be deducted for weak posts).You are required to respond to at least two of your classmates. These responses need to be of quality and have meaning in order to add to the learning process.Throughout your studies, you will be presented with opportunities to respond to other people's opinions and comments. Please respond to your Discussion topic after you have completed the Reading.Research ReportsLeadership of research projects can be one of the keys to success or failure. Please read the article ?Six Ways to Give Proper Project Leadership?http://www.projectsmart.co.uk/six-ways-to-give-proper-project-leadership.html, and answer the following questions.Reference:Mathis, K. (2014). Six ways to give proper project leadership. Retrieved from: http://www.projectsmart.co.uk/six-ways-to-give-proper-project-leadership.htmlTo obtain full credit for this Assignment, you must answer the available question as thoroughly as possible. Your answer should be thoughtful and composed using complete sentences. Please follow the Discussion guidelines as provided in your Syllabus. Be sure to comment on at least two of your classmates' posts. Your comments should be substantial and well-reasoned. Just agreeing with comments of another student does not fulfill this requirement.Topic 1This is question 1 of 2 in this Discussion which means you will need to make a substantial post. Make sure you read the description of a solid post in the Announcement Area. (NOTE: Points will be deducted for weak posts).You are required to respond to at least two of your classmates. These responses need to be of quality and have meaning in order to add to the learning process.If you were a research project team leader, what are some of the ways you would build trust and communicate with other team members? Give specific real world examples in your initial posting.Topic 2This is topic 2 of 2 in this Discussion which means you will need to make a substantial post. Make sure you read the description of a solid post in the Announcement Area. (NOTE: Points will be deducted for weak posts).Many research projects utilize ?virtual teams,? where the members might be from across the country or around the world. What challenges do you think this poses to project leaders, and what can be done to overcome them, especially in regard to monitoring activities and providing feedback?unit 10Global Marketing ResearchOrganizations that conduct business in the global marketplace must collaborate with stakeholders (suppliers, strategic partners, customers, communities, governments, etc?) in the environment, and must continuously scan the environment for competition. Marketing researchers are often tasked with conducting the due diligence for an organization that does business in the global environment. Marketing researchers may be tasked with identifying important stakeholders that can help the company increase efficiencies, for target marketing purposes, to minimize political and/or legal risks, etc. Marketing researchers may also be tasked with scanning the competitive environment to protect the companies market share.We know more today about people and cultures on the other side of the globe than we did a decade ago. We understand that competition is always applying pressure by trying to win market share in the global economy. Conducting marketing research is an essential task if a company expects to survive in the global economy. Answer the discussion question using the research resources provided in the Reading section of the course room. You may also wish to conduct further research on the topic matter using the Kaplan University library.Choose an article from the resources listed in the Reading section of the course room, or find a relevant article in the Kaplan University library that discusses collaboration or competition in relation to global marketing research. Discuss the findings of your chosen article by addressing one of the following topics:Explain the importance of conducting competitive research in the global marketplaceDescribe the importance of collaboration through marketing research in the global marketplaceBe sure to cite all articles you use in your post.To obtain full credit for this Assignment, you must answer the available question as thoroughly as possible. Your answer should be thoughtful and composed using complete sentences. Please follow the Discussion guidelines as provided in your Syllabus.Be sure to comment on at least two of your classmates' posts. Your comments should be substantial and well-reasoned. Just agreeing with comments of another student does not fulfill this requirement.

 

Paper#46797 | Written in 18-Jul-2015

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