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kaplan mt355 unit 1 assignment

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Question;Unit1 [MT355:Marketing;Research];AssignmentDetailsandGradingRubric;In;thisassignment,youwillengage;inanalyzingthemarketingresearch;processandethical;concernsthat marketingresearch;managersmustconsider;whileconductingresearch.Writea2-3pageAPA styleformatted criticalessay,answer;thefollowingquestions;Question1.Usingthestepsoftheresearch;processtostructureyourthinking,analyze;thefollowingmarketing researchscenariobasedonyourunderstandingoftheChapter;1andChapter2readings;The;FlyRightAirlineCompany;wasinterestedinalteringtheinteriorlayout;ofitsaircrafttosuitthetastes;and needsofanincreasingsegment;ofitsmarketbusinesspeople.Managementwasplanningtoreducethenumber;ofseatsandinstallsmall;tablestoenable;businesspeopletoworkduringlongflights.Prior;totherenovation, managementdecidedtodosomeresearchtoensurethatthesechanges;wouldsuittheneedsofthepassengers. Tokeepexpensestoaminimum;thefollowingstrategy;wasemployed;Questionnaireswerecompletedbypassengersduring;flights.Duetotheeaseofadministrationandcollection, thequestionnairesweredistributedonlyontheshortflights;(thoselessthanonehour).;Thestudywasconducted;duringthesecondandthird;weekofDecember,asthatwaswhenflights;werefull.Toincreasetheresponserate, eachflightattendantwasresponsibleforacertain;numberofquestionnaires.Managementthoughtthiswasa good;timetoacquire;asmuchinformationaspossible,hence;thequestionnaireincluded;issuesapartfromthe;newseatingarrangement.As aresult;thequestionnairetook20minutes;tocomplete.;Question2.Inmarketingasinother;aspectsofbusiness,itiscritical;thatprofessionalsmakesuretoactinan;ethicalmannerbothlegallyandsocially.Inthisageofinterconnectedness,oneunethicalmovecanbecome;an Internetvideoorcommentthatspreadsrapidly;notjustlocally;butpotentiallythroughouttheworld.Froma;marketingstandpoint,itiscritical;totakeintoaccounttheimpactofanorganization?sdecisionsonother;people andtheenvironment.;Considerthefollowingsituations.Foreach,discuss;whetherornottheaction;wasmorallyethical;underthe threemethods;ofethicalreasoning(i.e.,utility,rights;andjusticeapproaches).;a.;Thedirectorofresearchforafinancialinstitution,notingthatthedeadline;foranimportantresearchreport wasfastapproaching,decided;tocuttherequiredsample;sizeinhalfandinstructedherresearchersnotto;mentionthesamplesizeonanyoftheslides;thatwouldbepreparedforpresentationtodecisionmakers.;She justifiedheractions;byexplainingthattheresearch;wasn?tallthatimportantanyway;and?certainlynotworth;thecostofpotentiallyhaving;tofireworkers;ifthereportwasn?tissued;intime.?;b.;Oneoftheresearchersintheprevious;examplealsorecognizedthattheproject;wasn?tgoingtobecompleted bythedeadline.Fearing;forhisjob?and;workingonhisown?heproceededtocompleteanumberofsurveys;?106intotal?athomesothattheproject;couldmoveforward;muchmorequickly.;Continued...;Unit1 [MT355:Marketing;Research];AssignmentDetailsandGradingRubric;c.;Knowing that many respondents want to ?help? a researcher by supplying the;answers that they think the researcher wants to hear, a marketing researcher;for a well-known department store began sending surveys from the unknown ?Taylor;Research Group? instead of using the company?s name on the cover letter. He;noted that after making the change, the responses to customer satisfaction;questions became less positive.;For additional requirements in;relation to this assignment, see the grading rubric below.;Directions for Submitting this;Assignment;Review;the grading rubric below before beginning this activity. For additional help;with your writing and APA citation, please visit the Kaplan University Writing;Center. Compose your Assignment as a Microsoft? Word? document and save it with;your first name initial and last name (Example: TAlex-MT355;Assignment-Unit 1.docx).;Submit your file by selecting the Unit 1: Assignment Dropbox by the end of Unit;1.;Unit1 [MT355:Marketing;Research];Grading;Rubric;Percent;Possible Score For This;Assignment: 100;Content, Focus, Use of Text/Outside;Sources (60%);Essay;answers question 1 thoroughly Essayanswersquestion2thoroughly Provides examples to support;positions;Integrates researchsources into answers;Percent;Possible Points;20%;6;20%;6;10%;3;10%;3;60%;18;6.6%;2;6.6%;2;6.6%;2;6.6%;2;27%;8;Analysis and;Critical Thinking (27%)Analyzes;in addition to providing facts Analysis is well thought out;Flow of answers is logical;Considers different;positions on the issues;13%;4;100%;30;0;Writing;Style;Grammar, APA Format;Gross Assignment;Score;Less: Late Penalty(Per Policy)

 

Paper#46800 | Written in 18-Jul-2015

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