Description of this paper

kaplan mt355 full course [ all discussions,all quizes [ unit 2 4 5 8 ],and assignment 2,3,5,6,7,8,9,10 ]

Description

solution


Question

Question;Marketing ResearchProfessional organizations, societies, and associations play an invaluable role in industry. Many offer educational curriculum, resource libraries, industry white papers, trade magazines, and venues for networking and the sharing of best practices. There are organizations that cater to just about every industry and profession, from the American Trucking Association to the Society for Human Resources Management to the Association for Wedding Professionals International.In addition to serving different industries and professions, there are many associations and societies that exist to provide opportunities for women and minorities or men and women from a certain area of the country. Consider the National Hispanic Society, which promises to "empower Hispanic Professionals with networking & leadership opportunities and to provide information on education, careers and entrepreneurship," or the American Society of Women Accountants, which offers to "enable women in all accounting and related fields to achieve their full personal, professional and economic potential and to contribute to the future development of their profession," or the Wisconsin Association of Mortgage Brokers, which "offers educational, networking and political opportunities as well as legislative and regulatory updates."Joining a professional organization is a great way to show your employer or potential employer that you are professionally minded and committed to succeeding in your career. Professional organizations play an invaluable role in industry. Visit one or more professional organizations listed below that are associated with sales, marketing, or advertising, and learn about resources and services they offer to their members.American Marketing Association: http://www.marketingpower.comSales & Marketing Executives International: http://www.smei.orgBusiness Marketing Association: http://www.marketing.org/Direct Marketing Association: http://www.the-dma.org/Marketing Research Association: http://marketingresearch.orgUnited Professional Sales Association: http://www.astd.org/National Association of Sales Professionals: http://www.nasp.com/Discussion QuestionYou have four topics to address in this Discussion, which means you will need to make a substantial post. Make sure you read the description of a solid post in the Announcement Area. (NOTE: Points will be deducted for weak posts). In your answer, discuss the following topics:Discuss the potential benefits of membership in professional organizations you visited.Discuss opportunities for education and training.Discuss the certifications offered by the professional organizations you visited.Describe any resources you may have found such as educational curriculum, resource libraries, industry white papers, trade magazines, or sharing of best practices.You are required to respond to at least two of your classmates. These responses need to be of high quality and have meaning in order to add value to the learning process. Please follow the Discussion Board guidelines as provided in your Syllabus for your postings. Make sure to properly cite any resources you use from other sources.week 2Problem FormulationIn this Discussion, you will align research problems with decision problems from a management perspective. Below you will find a two-item checklist to complete. Fully address both topics to make a substantial post.Complete the following checklist:Choose 2 of the following research problems, and identify a corresponding decision problem for each that the research problem might address.a. Design a test market to assess the impact on sales volume of a particular discount theme.b. Evaluate the stock level at the different warehouses.c. Evaluate the sales and market share of grocery stores in a particular location.d. Develop sales forecasts for a particular product line.e. Assess the level of awareness among students, faculty, and staff about the benefits of a new software package.f. Assess attitudes and opinions of customers toward existing theme restaurants.Provide reasoning that supports your conclusions.Be sure to use research in your answer, and apply proper APA style referencing format. Make sure you read the description of a solid answer post in the Announcement Area. (NOTE: Points will be deducted for weak posts). You are required to respond to at least two of your classmates. These responses need to be of quality and have meaning in order to add to the learning process.Please follow the Discussion Board guidelines as provided in your Syllabus for your postings. Make sure to properly cite any resources you use from other sources.Determining an Appropriate Research DesignMarketing researchers are faced with making research design decisions on a regular basis. Developing the ability to determine an appropriate research design for a study is critical to the success of the research. Researchers must have a thorough understanding for the purpose of a research study before making research design decisions. To build a strong understanding for choosing the best research design for a given study, answer the following two questions and debate the factors that influenced your research design decisions with a minimum of two of your fellow learners on the discussion board.Topic 1Imagine that a wireless phone service carrier is interested in improving its service. In particular, the management wants to assess if customers are dissatisfied with current service and learn the nature of this dissatisfaction. What research design would you recommend? Justify your choice.Topic 2What are the various types of exploratory research? Give an example of a good problem for exploratory research.Please follow the Discussion Board guidelines as provided in your Syllabus for your postings. Make sure to properly cite any resources you use from other sources.unit 4External Secondary Data SourcesMarketing researchers must be diligent in finding viable secondary research resources for a study. Secondary data comes in many different forms. Based on your understanding of the various secondary data sources and their purposes, answer the following questions to demonstrate your marketing research decision making abilities:Topic 1Suppose your company is interested in introducing a new women's facial care product. What secondary data would be useful in helping you to make the decision whether or not to introduce the product? Identify the specific secondary sources and the data they would provide. Develop a brief report on the data that you locate.Topic 2Sweet Olivia, a consumer chocolate company, wants to develop a general profile of purchasers of its products in a certain trade area. What type of secondary data would be most useful for this purpose? Explain your answer.To obtain full credit for this Assignment, you must answer the available question as thoroughly as possible. Your answer should be thoughtful and composed using complete sentences. Please follow the Discussion guidelines as provided in your Syllabus. Be sure to comment on at least two of your classmates' posts. Your comments should be substantial and well-reasoned. Just agreeing with comments of another student does not fulfill this requirement.Primary Data CollectionYour employer, a commercial marketing research firm, has been contracted to study the usage patterns and brand preferences for fast food among senior citizens in the United States. You have been assigned to develop a suitable questionnaire and method of administration to collect the desired information.You have two topics to address in this Discussion which means you will need to make a substantial post. Make sure you read the description of a solid post in the Announcement Area. (NOTE: Points will be deducted for weak posts). You are required to respond to at least two of your classmates. These responses need to be of quality and have meaning in order to add to the learning process.Topic 1What potential problems might arise in the design and administration of the questionnaire because of the unique nature of the population in question? List the problems you foresee and provide the solutions.What method of administration would you recommend? Why?Topic 2Questionnaire design is conducted using only generalized conventions and procedures. Because of this, two researchers with the same objective may design very different questionnaires. Keeping this in mind, critically evaluate the Case 10 "Caldera Industries" questionnaire offered on pages 538-541 of your textbook.To obtain full credit for this Assignment, you must answer the available question as thoroughly as possible. Your answer should be thoughtful and composed using complete sentences. Please follow the Discussion guidelines as provided in your Syllabus. Be sure to comment on at least two of your classmates' posts. Your comments should be substantial and well-reasoned. Just agreeing with comments of another student does not fulfill this requirement.unit 6Data Collection FormsTopic 1Which survey method (mail, telephone, or personal interview) would you use for the following situations? Explain your choice.Situation 1Administration of a questionnaire by a local auto dealership that wishes to find out customers' satisfaction with a recent purchase or service performed on their auto.Situation 2Administration of a questionnaire by a national manufacturer of breakfast cereals in order to test consumers' attitudes regarding a new cereal flavor that has just been released onto the market with a large advertising campaign.Throughout your studies, you will be presented with opportunities to respond to other people's opinions and comments. Please respond to your Discussion topic after you have completed the Reading.Identifying the SampleYou have 2 topics to address in this Discussion, which means you will have a substantial post. Make sure you read the description of a solid post in the Announcement Area. (NOTE: Points will be deducted for weak posts).You are required to respond to at least two of your classmates. These responses need to be of quality and have meaning in order to add to the learning process.Topic 1A manufacturer of household care products in the U.S. would like to find out how satisfied consumers are with the laundry detergent they are currently using. The information is important because the manufacturer wants to produce a product that satisfies the consumer's needs.What sampling technique, listed in Figure 14.4, on page 304 of the Basic Marketing Research textbook, will you recommend for the study? Why? Be specific.What are other sampling techniques that could be used, if you only had a short period of time and a small budget to complete the study?Topic 2In the past, the HR department has gathered information from some management trainees, who reported the name of a competitor from which they received another offer and the size of their starting salary. The HR department thinks that these statistics may be biased and wishes to approach the whole task more systematically. Because of your expertise in marketing research practices, you have been assigned to determine the situation with respect to the last group of trainees hired.Describe how you would select a sample of respondents to answer the question of starting salary offers. Answer from the perspective of both the company and the potential employee.unit 8Data AnalysisConduct a search online and refer to your text to help you answer the following Discussion questions:You are a researcher for ABC Inc. The company wants to expand its clothing business to the small developing island states. A determination needs to be made by reviewing the data on what island states would be the best choices.What two countries are the easiest to start a new business?What two countries are easiest to important and export in and out of?What two countries provide for the least amount of day to export shipments?What two countries cost the least in U.S. currency per container?What two countries protect investors the best?What two countries provide the easiest employment laws overall?Based on your analysis of all of the data points you need to provide a written analysis providing a direction for the company. Then justify your choices of the top two island countries ABC Inc. should expand its clothing business.Should a VP or Manager of Marketing, without a background in statistics, accept the research presented by researchers without confirming whether the data are really valid?Discussion ChecklistConduct a search online for information relevant to answering the questions.Review the Market Research used in the text as a basis to assist in addressing the Discussion topics.Address the Discussion topics using the knowledge you have learned from the text book and from your Internet research.Respond to the comprehensive results of two (2) peers.RemindersThis is a compound Discussion, which means you will need to make a substantial post. Make sure you read the description of a solid post in the Announcement Area.(NOTE: Points will be deducted for weak posts).You are required to respond to at least two of your classmates. These responses need to be of quality and have meaning in order to add to the learning process.Throughout your studies, you will be presented with opportunities to respond to other people's opinions and comments. Please respond to your Discussion topic after you have completed the Reading.Research ReportsLeadership of research projects can be one of the keys to success or failure. Please read the article ?Six Ways to Give Proper Project Leadership?http://www.projectsmart.co.uk/six-ways-to-give-proper-project-leadership.html, and answer the following questions.Reference:Mathis, K. (2014). Six ways to give proper project leadership. Retrieved from: http://www.projectsmart.co.uk/six-ways-to-give-proper-project-leadership.htmlTo obtain full credit for this Assignment, you must answer the available question as thoroughly as possible. Your answer should be thoughtful and composed using complete sentences. Please follow the Discussion guidelines as provided in your Syllabus. Be sure to comment on at least two of your classmates' posts. Your comments should be substantial and well-reasoned. Just agreeing with comments of another student does not fulfill this requirement.Topic 1This is question 1 of 2 in this Discussion which means you will need to make a substantial post. Make sure you read the description of a solid post in the Announcement Area. (NOTE: Points will be deducted for weak posts).You are required to respond to at least two of your classmates. These responses need to be of quality and have meaning in order to add to the learning process.If you were a research project team leader, what are some of the ways you would build trust and communicate with other team members? Give specific real world examples in your initial posting.Topic 2This is topic 2 of 2 in this Discussion which means you will need to make a substantial post. Make sure you read the description of a solid post in the Announcement Area. (NOTE: Points will be deducted for weak posts).Many research projects utilize ?virtual teams,? where the members might be from across the country or around the world. What challenges do you think this poses to project leaders, and what can be done to overcome them, especially in regard to monitoring activities and providing feedback?unit 10Global Marketing ResearchOrganizations that conduct business in the global marketplace must collaborate with stakeholders (suppliers, strategic partners, customers, communities, governments, etc?) in the environment, and must continuously scan the environment for competition. Marketing researchers are often tasked with conducting the due diligence for an organization that does business in the global environment. Marketing researchers may be tasked with identifying important stakeholders that can help the company increase efficiencies, for target marketing purposes, to minimize political and/or legal risks, etc. Marketing researchers may also be tasked with scanning the competitive environment to protect the companies market share.We know more today about people and cultures on the other side of the globe than we did a decade ago. We understand that competition is always applying pressure by trying to win market share in the global economy. Conducting marketing research is an essential task if a company expects to survive in the global economy. Answer the discussion question using the research resources provided in the Reading section of the course room. You may also wish to conduct further research on the topic matter using the Kaplan University library.Choose an article from the resources listed in the Reading section of the course room, or find a relevant article in the Kaplan University library that discusses collaboration or competition in relation to global marketing research. Discuss the findings of your chosen article by addressing one of the following topics:Explain the importance of conducting competitive research in the global marketplaceDescribe the importance of collaboration through marketing research in the global marketplaceBe sure to cite all articles you use in your post.To obtain full credit for this Assignment, you must answer the available question as thoroughly as possible. Your answer should be thoughtful and composed using complete sentences. Please follow the Discussion guidelines as provided in your Syllabus.Be sure to comment on at least two of your classmates' posts. Your comments should be substantial and well-reasoned. Just agreeing with comments of another student does not fulfill this requirement.quizesGlobex Corporation has been receiving an unusually high number of negative customer comments on its Facebook page. From this, management realizes some sort of customer satisfaction problem exists, but otherwise knows little about the dissatisfaction problem. What kind of research should Globex initially conduct in an effort to address the problem?Secondary research.Exploratory research.Primary research.Product research.Customer researchQuestion 2. Question:Strategy-oriented decision problems are aimed squarely at:Large organizations.Tactical situations.Complex problems.Making decisions.All of the above.Question 3. Question:Serendipity, or chance ideas, as a source of marketing research problems, might arise from:Customer complaint lettersSalesperson's call reportsComments in trade publicationsCustomer calls to toll-free service assistance centers.All of the above are sources of chance ideas.Question 4. Question:Meeting with the client should be done at the earliest stages of a research project for which of the following reasons?To avoid duplicating efforts.Because it is essential that managers and researchers are able to communicate openly.To get as much information as possible from the manager with respect to the problem/ opportunity.Both B and C are correct.None of the above are correct.Question 5. Question:Defining the problem is among the most difficult aspects of the marketing research process because of the__________ of every situation a manager may encounter.ComplexityUrgencyRiskinessUniquenessSubjectivenessQuestion 6. Question:The research proposal:Is used primarily to summarize the problem definition process.Does not include proposed research methods.Provides the researcher another opportunity to make sure that the proposed research will provide informationneeded to address the decision problem.Should be no longer than two (2) pages.Cannot be changed once it has been accepted by the manager.Question 7. Question:The method of ethical reasoning that considers whether or not costs and benefits of a proposed action are distributed fairly among individuals and groups is called the ________ approach:JusticePragmaticI UtilityRightsNone of the aboveChapter 3Question 8. Question:Which of the following is NOT one of the six steps in problem definition identified in chapter 3?State the manager's decision problem.Prepare research request agreement.Secure fundingMeet with clientClarify the problem/opportunity.Question 9. Question:Step five of the problem definition process is to select research problem(s) to be addressed.Which of the following statements about this step is TRUE?Marketing researchers should allow managers to vote on which research problems to address.Marketing researchers should address every research problem that has been identified.Marketing researchers should address the research problems for which they are reasonably sure they can get favorable results.Researchers should attempt to address the identified research problems regardless of the cost of obtaining information.Researchers must carefully review each identified research problem in terms of trade-off between theinformation to be obtained versus the costs of obtaining that information.Question 10. Question:Communicating research results to appropriate managers is part of which phase of the Marketing Research Process?Data CollectionResearch ConfigurationInformation ReportingProblem DefinitionData AnalysisBig Data is the process of ____________ large and varied data sets.Capturing, understanding and distributingDetecting, merging and analyzingCapturing, merging and analyzingSecuring, validating and storingResearching, analyzing and storingQuestion 2. Question:A great source of "Voice of the Customer" (VOC) data is:StructuredMobileOmni-transactionalUnstructuredSocialPoints Received: 0 of 3Comments:Question 3. Question:Which type of marketing research focuses on the short- or long-term decisions that the firm must make with respect to the elements of the marketing mix?PlanningDecision makingProblem solvingPerformance monitoringControlved: 3 of 3Question 4. Question:Which of the following are ways to judge the accuracy of secondary data?Consider the source of the dataLook at the sponsor of the research that yielded the secondary dataLook for evidence that the research was done properlyAll of the above are correctOnly B and C are correct.Question 5. Question:With secondary data, who incurs the expense of collecting it?The user of the secondary dataThe governmentNo one - secondary data by definition is always free.Taxpayers.The original compiler of the information.Question 6. Question:Acme Corporation has identified several new market opportunities, but has limited funds to invest and therefore cannot pursue them all. Which function of market research will it conduct to identify the most promising opportunities?: CORRECT PlanningDecision makingProblem SolvingPerformance monitoringControl0 of 3Question 7. Question:Which type of firm is one of the three major categories of firms that conduct Marketing Research?Marketing research companies.Advertising agencies.Companies that produce or sell products and services.All of the above.None of the above.Question 8. Question:A key distinction of a Marketing Information System (MIS) is that:The information is accurate.It can only be used by marketing managers.Information is collected on a regular basis.It does not involve focused reportsThe information is used in making marketing decisionsQuestion 9. Question:Which of the following is NOT one of the three dimensions of the framework for understanding Big Data?VolumeVastnessVelocityVarietyAll of the above are dimensions of the frameworkComments:Question 10. Question:The Town Square Tattler, gossip tabloid, has decided to do some market research to help it sell more advertising. What should it seek to learn through its research?Which of its stories are most popular.The demographic profile of its audience.How much readers are willing to pay for an issue.The size of its total readership.Both B and D.* Times are displayed in (-07:00) Mountain Time (US & Canada)The decision to use observation methods of data collection requires that the researcher specify:Who is to be observed.What aspects of the behavior should be reported.When the observation is to be made.Where the observation is to be made.All of the above.Question 2. Question:Which of the following types of primary data can be measured by observation?Attitudes and opinionsMotivations and present behaviorGender and current behaviorSocial class and genderMotivations and intentionsQuestion 3. Question:Observational data have the advantage over communication data in which of the following categories?Objectivity, cost, and speedObjectivity and accuracyObjectivity and speedSpeed and versatilityCost and versatilityQuestion 4. Question:Phone book sampling frames are inadequate because of: plus-one sampling.people who have recently moved or have unlisted numbers.random-digit dialing.interviewer bias.small sample size.Question 5. Question:"How do you feel about the Apple, Inc.?" is an example of which type of question?Fixed-alternativeStructuredOpen-endedClose-endeda, b, and c.Question 6. Question:Fixed-alternative questions would be inappropriate for securing information about respondents'apartment rental payments.motivations in husband-wife interactions over purchase decisions.age.awareness of current events.income level.Question 7. Question:Which of the following is an example of the observation method of collecting primary data?Administering a questionnaire to shoppers in a supermarket.Recording the amount of time a shopper stops in front of a point-of-purchase display.Asking shoppers which brand they noticed first in a shelf display.Conducting a telephone survey to determine which brands of detergent are purchased by mothers with young children.Using a tape recorder to gather shopper impressions of a new store layout design.Question 8. Question:Which of the following is a life-style characteristic?Social classInterestsAttitudesHome ownershipAgeQuestion 9. Question:Which of the following data collection methods provides the greatest degree of anonymity for respondents?Mail surveysPersonal interviewsOnline surveysTelephone interviewsMall interceptsQuestion 10. Question:Which of the following statements does NOT accurately describe the mail questionnaire?It allows a wide sample to be used.It allows a representative sample to be used.It is a relatively inexpensive means of recruiting respondents.It ensures that the correct person receives and completes the questionnaire.It is more suitable for contacting busy executives than a telephone or personal interview.To determine the degree to which the variables in a cross-tabulation analysis are independent of one another, a researcher should usecross tabulation variable independence test.Pearson chi-square test of independence.regression analysis.Cramer's V.Kendall's coefficient of concordance.Question 2. Question:Given a cross tabulation between years of education and income, we would compute percentages in the direction of years of education becausethe probability that given X income you will have Y years of education makes sense.the probability that given X years of education you will have Y income makes sense.It doesn't matter which way you do it.Both a and b.None of the above.Question 3. Question:The purpose of the coding process isto transform raw data into symbols.encrypt the raw data so that it is secure from unauthorized use.determine if the raw data meets minimum quality standards.detect incorrect or invalid responses.separate completed questionnaires from incomplete ones.Question 4. Question:Which of the following is FALSE about cross tabulations?Cross tabulations work equally well with continuous measures that have been recast as categorical measures.Cross tabulations are used for studying the relationships between two (or more) categorical variables.Recasting continuous measures into categories may result in lowered statistical power.Cross tabulation seeks to investigate the influence of the independent variable on the dependent variable.Recasting continuous measures into categories almost never results in the loss of information.Question 5. Question:When performing cross tabulations, percentages are always calculated in the direction of thedependent variable.independent variable.causal variable.Both a and b.Both b and c.17 Which of the assumptions listed below are necessary in order for the coefficients in a partial regression equation to be interpreted as the average change in the criterion variable associated with a unit change in the appropriate predictor variable holding other predictor variables constant?a. The predictor variables must be correlated.b. The variance among predictor variables must be equal.c. The criterion variable must be normally distributed.*d. The predictor variables must be uncorrelated.e. None of the above are necessary assumptions.Points Received: 3 of 3Question 6. Question:The following categories of ages are ____ and ____, but not ____.18-2425-3435-4445-5455 and overclosed-ended, exhaustive, mutually exhaustiveopen-ended, mutually exclusive, exhaustiveclosed-ended, mutually exclusive, exhaustiveexhaustive, mutually exclusive, open-endedNone of the above.Question 7. Question:In ANOVA, the independent variables are typically calledtreatments.factors.F-statistics.causal variables.tabulations.Question 8. Question:WhichUse as many columns as necessary for the field.Locate only one character in each column.Use alphabetic codes if possible.Use consistent codes for similar types of responses.Code in an identification number for each questionnaire.Question 9. Question:In most multivariate analyses, the goal is to see whether one _________ variable has an influence on another __________ variable.independent, predictorpredictor, outcomeindependent, outcomeoutcome, dependentBoth b and c.Question 10. Question:The editing process involves: the inspection of the data received from each sample element.the correction of the data received from each sample element.the transformation of the raw data received from each sample element into symbols.All of the above.Both a and b.PoUnit2 [MT355:Marketing Research]AssignmentDetailsandGradingRubric Assignment Title: Formulate a Research ProblemIn this assignment, you will engage in developing the following professional competencies:* Verbal CommunicationThis competency is also critical to your success in most jobs. Whether by phone, recorded presentation, in person, or via video conferencing or chat, your ability to articulate a message or piece of information in a clear, concise, and professional manner can distinguish you from your peers and/or competition.Directions for completing this assignmentRead the Case Scenario: Kinshasa Abroad?African Cuisine and CultureAs a new marketing research associate in training, you are tasked with recording a formal oral presentation in Microsoft? PowerPoint? to demonstrate your ability to formulate marketing research problems. Using what you learned from reading Chapters 2 and 3 in the textbook to inform your work on this Assignment,build a 7-slide audio visual presentation answering the following marketing research problems listed below.1. Include a Title Slide2. If you were to serve as a research consultant for Mr. Kabasella, what information would you need to enable youto help him diagnose his marketing problem(s)?3. Construct a slide that explains the value of problem definition in the marketing research process for this case.4. Propose how to create/define a research problem to assist marketing research for this case.5. Incorporate how the interpretation of a problem definition stimulates critical-thinking and secures requiredinformation.6. Create a list of probing questions you would ask Mr. Kabasella if you were going to meet with him to help himspecify (a) the manager?s decision problem and (b) research problems.7. Reference slidePresentation FormatIn Microsoft? PowerPoint?, create a title slide containing your name, the topic, and the date. Be sure to apply a design to your presentation. Create one slide for each of the decision problems above (a-f).In this Assignment, you will be using the Microsoft? PowerPoint? narration tool to create your own audiovisual presentation. Once you have done this, you can put this skill on your resume. Audiovisual presentations are used in everything from customer service response, training employees, solving problems in the workplace, explaining instructions to colleagues and responding to stakeholders concerning business issues. For a tutorial on adding audio to your Microsoft? PowerPoint? presentation, clickhere.Continued...Unit2 [MT355:Marketing Research]AssignmentDetailsandGradingRubric For additional requirements in relation to this assignment, see the grading rubric below.Directions for Submitting Your AssignmentReview the grading rubric belo

 

Paper#46804 | Written in 18-Jul-2015

Price : $142
SiteLock