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Marketing 515




Question;Discussion 1: Purchasing Options" Please respond to the following;From the first e-Activity, examine which consumer market segments;tend to purchase online versus in a mega retail store such as Bass Pro;Shops. Determine if there are common themes among market segments that;influence outlet selection around which retailers can build strategies.From the second e-Activity, propose three other types of retailers;that could be successful using the fashion-forward format of social;retailing. For those companies that cannot make the leap to the;fashion-forward format, develop three new ways in which the retailers in;question could incorporate mobile device technology either to improve;the in-store experience or to drive greater store traffic. Discussion 2: Customer Satisfaction" Please respond to the following;From the third e-Activity, examine Best Buy?s example and determine;if the Best Buy customers? shopping behavior can be replicated in other;segments of retail shopping. Provide examples to support your theory.Examine the post-purchase dissonance of consumers and its effect on;brand loyalty. Propose two marketing strategies that companies may use;to evaluate the level of post- purchase dissonance among brand-loyal;consumers.


Paper#46809 | Written in 18-Jul-2015

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