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Strayer MKT500 week 4, week 6 and 8 assignment

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Question;Assignment 1: Part A: Your Marketing Plan;Due Week 4 and worth 200 points;From the start of this course, you have accessed the Interactive Marketing Plan;tool and used the;step-by-step guide to complete Part A of your marketing plan. You are required;to submit a marketing;plan for a hypothetical product-based company. Your plan must include the;company?s background;information, and information collected from Steps 1-4 of the Interactive;Marketing Plan, located in the;course shell. Note: Some elements may not be covered in the Interactive;Marketing Plan and will require;additional research.;For information on Website analytics, visit Google Analytics at;http://www.google.com/analytics/why/.;Note: You may create and / or make all necessary assumptions needed for the;completion of this;assignment.;Write a five to six (5-6) page paper in which you;1. Construct a concise executive summary that provides the details of the;outcomes of your;marketing plan outcomes. The relevant outcomes include profitability;shareholder returns, and;return on investment.;2. Conduct an environmental analysis that includes competitive, economic;political, legal;technological, and sociocultural forces.;3. Specify the primary and secondary target markets for your company. Be sure;to cover the 4Ps;5Cs and STP.;4. Conduct a performance analysis with set benchmarks of 50% to 75% per;annualized plan. Your;analysis should include at least four (4) of the following metrics: tracking;downloads of Website;content, Website visitors, increases in market share, customer value, new;product adoption rates;retention, rate of growth compared to competition and the market, margin, and;customer;engagement. Develop four (4) quantitative and (4) qualitative marketing;objectives from your;chosen metrics.;5. Conduct both a SWOT analysis and needs analysis for your product. Each;analysis should;examine four (4) strengths, weaknesses, opportunities, and threats for your;company.;6. Use at least four (4) academic resources as quantitative marketing research;to determine the;feasibility of your product / service. These resources should be industry;specific and relate to your;chosen product / service. Note: Wikipedia and other Websites do not qualify as;academic;resources.;Your assignment must follow these formatting requirements;? Be typed, double spaced, using Times New Roman font (size 12), with one-inch;margins on all;sides, citations and references must follow APA or school-specific format.;Check with your;professor for any additional instructions.;? Include a cover page containing the title of the assignment, the student?s;name, the professor?s;name, the course title, and the date. The cover page and the reference page are;not included in;the required assignment page length.;Assignment 2: Part B: Your Marketing Plan;Due Week 6 and worth 240 points;From the start of this course, you have accessed the Interactive Marketing Plan;tool and used the;step-by-step guide to complete Part B of your marketing plan. You are required;to submit a marketing;plan for a hypothetical product-based company. Your plan must include the;company?s mission;introduction and branding, and information collected from Step 5 of the;Interactive Marketing Plan;located in the course shell. Note: Some elements may not be covered in the;Interactive Marketing Plan;and will require additional research.;Note: You may create and /or make all necessary assumptions needed for the;completion of this;assignment.;Write a four to five (4-5) page paper in which you;1. Revise your executive summary from Assignment 1, based on feedback from your;instructor.;2. Develop a branding strategy for your product that covers the brand name;logo, slogan, and at;least one (1) brand extension.;3. Develop a marketing strategy for your product and determine an appropriate;time table for;execution of the plan (e.g., phase 1, phase 2, etc.). Provide a rationale for;your response.;4. Develop a positioning statement which should include, at a minimum, a;benefit, user, competitive;or innovative statement about your product. Provide a rationale for your time;frame for execution;of your positioning statement.;5. Examine the relevant marketing science of customer behavior for your;product.;6. Develop your company?s mission statement and company introduction.;7. Use at least three (3) academic resources as quantitative marketing research;to determine the;feasibility of your product / service. These resources should be industry;specific and relate to your;chosen product / service. Note: Wikipedia and other Websites do not qualify as;academic;resources.;Your assignment must follow these formatting requirements;? Be typed, double spaced, using Times New Roman font (size 12), with one-inch;margins on all;sides, citations and references must follow APA or school-specific format.;Check with your;professor for any additional instructions.;? Include a cover page containing the title of the assignment, the student?s;name, the professor?s;name, the course title, and the date. The cover page and the reference page are;not included in;the required assignment page length.;Assignment 3: Part C: Your Marketing Plan;Write a six to seven (6-7) page paper in which you;1.) Develop the company's branding, pricing, and distribution strategy.;2.) Provide the following marketing strategy information;a.) Classify the company's major competitors as inter- or intra-competitors.;Categorize the competitors' major strengths and weaknesses.;b.) Develop the differentiation strategy in relation to the closest competitor.;c.) Establish whether the company's intention is to be a leader or follower;within the industry.;d.) Assess the level of impact that the salient macro-environmental issues;(e.g., legal, technological, social, and economic, etc.) and trends with which;the company must contend could potentially have on the company's marketing;strategy.;e.) Discuss the marketing research tools that you used in your marketing;strategy.;3.) Construct an implementation strategy for your hypothetical company in which;you specify the essential activities and responsibilities. Include a timetable;for completion of each component of your strategy.;4. Develop a five (5) year expansion plan that includes future profitability;and market share growth. Include necessary graphs to explain your plan.;5.) Specify two (2) social media and / or media tools that you would use as you;develop your plan. Justify each of your chosen tools.;6.) Choose two (2) performance standards, two (2) monitory methods, and two (2);financial controls that you would implement that differ from the standards that;you had provided in Assignment 1. Justify your choices.;7.) Assess the potential for your company's overall performance in relation to;the marketing plan objectives.;8.) Suggest the integrated marketing communications that are most relevant for;your marketing plan. Relate each marketing communication to your company's;advertising strategy.;9.) Use at least five (5) academic resources that address sustainability and;monitoring of effective marketing plans and determine the applicability for;your hypothetical company. These resources should be industry specific and;relate to your chosen product / service. Note: Wikipedia and other Websites do;not qualify as academic resources.;Your assignment must follow these formatting requirements;1.) Be typed, double spaced, using Times New Roman font (size 12), with;one-inch margins on all sides, citations and references must follow APA or;school-specific format. Check with your professor for any additional;instructions.;2.) Include a cover page containing the title of the assignment, the student's;name, the professor's name, the course title, and the date. The cover page and;the reference page are not included in the required assignment page length.

 

Paper#46814 | Written in 18-Jul-2015

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