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Devry MKTG310 final exam

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Question;Final Exam;Question 1. 1. (TCO 1) Describe a virtual brand community.;Create an example that demonstrates the concept. (Points: 25);Question 2. 2. (TCO 2) What is the difference between a;subculture and an ethnic subculture? (Points: 25);Question 3. 3. (TCO 3) Of the four conflicts that;characterize teenagers, which would be more of an issue in Asian societies;where conformity is highly valued? (Points: 25);Question 4. 4. (TCO 4) Explain the means-end chain model.;Give an example to demonstrate how the process might work. (Points: 25);Question 5. 5. (TCO 5) Evaluate the effectiveness of;subliminal persuasion and messages. Be sure to demonstrate your knowledge of;the evidence about the success of the technique as presented in the text.;(Points: 25);Question 6. 6. (TCO 6) Who in a working-class family;typically plays the role of the family financial officer? Use income;education, and length of marriage to discuss when this officer will become more;likely to use syncratic decision making. (Points: 25);Question 7. 7. (TCO 7) Retail stores put a number of items;on the aisles leading to the checkout station. These are placed there to remind;customers of things they may have overlooked, or to show products that;customers may not have thought of buying until they are seen. Retailers know;that some items are purchased on impulse. In other words, the customer simply;sees a product and purchases it. Create a fourth hierarchy of effects that;would combine the three components of the ABC model when a product is selected;on impulse. (Points: 25);Question 8. 8. (TCO 8) It has been observed by psychologists;that women are more likely to ask, "Could you close the door?" while;men are more likely to ask, "Would you close the door?" What does;this slight difference in language usage represent in gender role;socialization? What socialization goals are most likely being used by the men;and women in the example? (Points: 25);Question 9. 9. (TCO 9) A customer searching for an SUV is;trying to decide what to buy. She decides to limit her options by using the;following strategy. First, the car must be a Honda or a Toyota because the;customer believes that they have the highest quality. Second, the vehicle;cannot cost more than $30,000 or get less than 10 miles per gallon. Third, the;remaining vehicles' interiors, comfort, and instrument placing will be judged;by giving each a score and summing them. The SUVs that are left, with the;highest summed scores, will be selected for an intensive test drive. What type;of decision rules was this customer proposing to use? There will be more than;one rule used. (Points: 25);Question 10. 10. (TCO 10) Why does a typical casino have low;ceilings, no windows, no clocks, and no straight aisles? (Points: 25)

 

Paper#46820 | Written in 18-Jul-2015

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