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Business MKT 510




Question;Discussion 1"Consumer Choice;Examine the benefits and drawbacks of consumers having fewer product;choices. Predict the implications of carrying fewer products for;retailers, such as reduced costs, shelving design, and consumer;reactions.Analyze two attribute-based choices that consumers make when dealing;with retail goods and services. Determine two ways that pricing;structures are influenced by attribute-based choices.Discussion 2;Simple Versus Complex;Examine two emotions that play a part in simple consumer behavior;choices. Determine which marketing strategies are best for simple;consumer behavior choices. Provide a rationale for your response to the;latter.According to the textbook, extended decision making occurs in high;involvement products. Select two marketing strategies discussed in the;textbook that are effective in luring away brand-loyal customers for;high involvement products. Justify your selection.


Paper#46826 | Written in 18-Jul-2015

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