Details of this Paper

BBA131 chapter 11 quiz

Description

solution


Question

Question;Question 1;Not yet answered;Marked out of 1;Not flaggedFlag;question;Question text;The study of the decision process by which customers come to;purchase and consume products is called _____.;Select one;a. brand loyalty;b. segmentation;c.;consumer behavior;d. marketing;Question 2;Not yet answered;Marked out of 1;Not flaggedFlag;question;Question text;The technique for communicating information about products;is referred to as _____.;Select one;a. place;b. pricing;c. promotion;d.;product;Question 3;Not yet answered;Marked out of 1;Not flaggedFlag;question;Question text;are inexpensive products that are purchased often and;with little expenditure of time and effort.;Select one;a. Shopping goods;b.;Convenience goods;c. Specialty goods;d. Novelty goods;Question 4;Not yet answered;Marked out of 1;Not flaggedFlag;question;Question text;The process of creating, communicating, and delivering value;to customers and for managing customer relationships in ways that benefit the;organization and its stakeholders is called _____.;Select one;a. operations management;b.;marketing;c. controlling;d. financial planning;Question 5;Not yet answered;Marked out of 1;Not flaggedFlag;question;Question text;During the _____ stage of the product life cycle, sales;begin to slow down, but profit levels are at their highest. Competition becomes;more active, and toward the end of this stage, sales start to fall.;Select one;a. growth;b.;maturity;c. introduction;d. decline;uestion 6;Not yet answered;Marked out of 1;Not flaggedFlag;question;Question text;compares a product's benefits with its costs.;Select one;a. Utility;b.;Value;c. Exchange;d. Convenience;Question 7;Not yet answered;Marked out of 1;Not flaggedFlag;question;Question text;The type of competition based on buyers' perceptions of the;benefits of products offered by particular companies is called ______.;Select one;a. competitive advantage;b. consumer competition;c.;brand competition;d. monopolistic competition;Question 10;Not yet answered;Marked out of 1;Not flaggedFlag;question;Question text;Brand _____ refers to the extent to which a brand name comes;to mind when the consumer considers a particular product category.;Select one;a. value;b.;awareness;c. recognition;d. loyalty;Question 11;Not yet answered;Marked out of 1;Not flaggedFlag;question;Question text;Deciding how much to charge for a product is included in the;marketing mix element of _____.;Select one;a. promotion;b. product;c. place;d.;pricing;Question 12;Not yet answered;Marked out of 1;Not flaggedFlag;question;Question text;The creation of a product or product image that differs;enough from existing products to attract consumers is called ______.;Select one;a.;product differentiation;b. consumerism;c. geographic centralization;d. consumption;Question 13;Not yet answered;Marked out of 1;Not flaggedFlag;question;Question text;Insurance companies, airlines, investment counselors, health;clinics, and public accountants all engage in _____.;Select one;a. industrial selling;b. personal selling;c.;service marketing;d. consumer marketing;Question 14;Not yet answered;Marked out of 1;Not flaggedFlag;question;Question text;is the process of using symbols to communicate the;qualities of a particular product made by a particular producer.;Select one;a. Trademarking;b. Packaging;c. Advertising;d.;Branding;Question 15;Not yet answered;Marked out of 1;Not flaggedFlag;question;Question text;Groups of people with similar wants and needs are _____.;Select one;a. price points;b. target points;c.;target markets;d. distribution points;Question 16;Not yet answered;Marked out of 1;Not flaggedFlag;question;Question text;During the _____ stage of the product life cycle, sales;begin to climb and the product begins to show profit. Competitors introduce;similar products.;Select one;a. introduction;b.;growth;c. maturity;d. decline;Question 17;Not answered;Marked out of 1;Not flaggedFlag;question;Question text;Which of the following types of variables describe;populations and identify traits such as age, income, gender, and marital;status?;Select one;a.;demographic;b. social;c. geographic;d. cultural;Question 18;Not answered;Marked out of 1;Not flaggedFlag question;Question text;is the ability of a product to satisfy a human want or;need.;Select one;a. Convenience;b. Value;c.;Utility;d. Exchange;Question 19;Not answered;Marked out of 1;Not flaggedFlag;question;Question text;Businesses that buy goods to be converted into other;products and goods that are used up during production are categorized as _____.;Select one;a. reseller markets;b.;industrial markets;c. government markets;d. institutional markets;Question 20;Not answered;Marked out of 1;Not flaggedFlag;question;Question text;In the marketing mix, _____ refers to distribution.;Select one;a. promotion;b. product;c. pricing;d.;place

 

Paper#46828 | Written in 18-Jul-2015

Price : $19
SiteLock