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Devry MKTG310 week 5 assignment




Question;Think about utilitarian needs and hedonic needs. Think of an example of a utilitarian product and a hedonic needs product, and go to the website of a company that sells the product. Write an introductory paragraph explaining both of the products you chose: why one is utilitarian and why the other is hedonic. Then write a paragraph for each product evaluating how effectively the websites you chose play into how consumers will shop for those products.


Paper#46829 | Written in 18-Jul-2015

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