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strayer mkt500 week 7 discussion




Question;week 7"Advertising Media and Integrated Marketing Communications (IMC)" Please respond to the following:*;From the scenario, distinguish between two to three (2-3) different;types of advertising media available for the new product launch. Provide;two (2) suggestions for the marketing intern that will help her to;create an advertising budget.From the e-Activity, create a new;advertising message for a company of your choice using Attention;Interest, Desire, and Action (AIDA). Determine the fundamental manner in;which you will measure the effectiveness of the advertising message and;how it aligns with corporate strategy.


Paper#46831 | Written in 18-Jul-2015

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