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Strayer MKT500 assignment 2




Question;Assignment 2: Part B: Your Marketing Plan;Due Week 6 and worth 240 points;From the start of this course, you have accessed the Interactive Marketing Plan;tool and used the;step-by-step guide to complete Part B of your marketing plan. You are required;to submit a marketing;plan for a hypothetical product-based company. Your plan must include the;company?s mission;introduction and branding, and information collected from Step 5 of the;Interactive Marketing Plan;located in the course shell. Note: Some elements may not be covered in the;Interactive Marketing Plan;and will require additional research.;Note: You may create and /or make all necessary assumptions needed for the;completion of this;assignment.;Write a four to five (4-5) page paper in which you;1. Revise your executive summary from Assignment 1, based on feedback from your;instructor.;2. Develop a branding strategy for your product that covers the brand name, logo;slogan, and at;least one (1) brand extension.;3. Develop a marketing strategy for your product and determine an appropriate;time table for;execution of the plan (e.g., phase 1, phase 2, etc.). Provide a rationale for;your response.;4. Develop a positioning statement which should include, at a minimum, a;benefit, user, competitive;or innovative statement about your product. Provide a rationale for your time;frame for execution;of your positioning statement.;5. Examine the relevant marketing science of customer behavior for your;product.;6. Develop your company?s mission statement and company introduction.;7. Use at least three (3) academic resources as quantitative marketing research;to determine the;feasibility of your product / service. These resources should be industry;specific and relate to your;chosen product / service. Note: Wikipedia and other Websites do not qualify as;academic;resources.;Your assignment must follow these formatting requirements;? Be typed, double spaced, using Times New Roman font (size 12), with one-inch;margins on all;sides, citations and references must follow APA or school-specific format.;Check with your;professor for any additional instructions.;? Include a cover page containing the title of the assignment, the student?s;name, the professor?s;name, the course title, and the date. The cover page and the reference page are;not included in;the required assignment page length.


Paper#46840 | Written in 18-Jul-2015

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