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Distribution Plan and Promotions Strategy




Question;You will now consider mechanisms by which your customers will purchase your;products and / or services (e.g., online, storefront, direct sells) and the;primary manner in which you intend to reach new customers (e.g.,TV, radio;social media, special events).;Consider the marketing materials that you intend to use. According to the;textbook, marketing materials are collateral used to promote your business or;products. Promotional strategy may include free trial offers, money-back;guarantees, and buy two (2) for the price of one (1) type of deals. Write a five;to seven (5-7) paragraph journal entry in which you;Determine the distribution strategy relative to your target market;location, and selection of distribution channels. Indicate whether or not you;will leverage the following strategies: a.use stores located in different;regions b.sell online c.hire a sales team to sell directly to suppliers and;door-to-door;Recommend three (3) strategy options that you could use in order to get your;product or services out to your customer base.;Outline your main marketing goals for promotions, offers, and giveaways.;Discuss the key types of marketing materials that you intend to develop and;share.;Propose three (3) action steps that you can use to move your plan forward.;Consider how, when, and who will be involved in the execution of this plan.;Use at least two (2) quality references. Note: Wikipedia and other Websites;do not qualify as academic resources


Paper#46847 | Written in 18-Jul-2015

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