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MKT374 MIDTERM EXAM

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Question;Part 1 of 2 - Multiple Choice 60.0 Points;There is only one correct answer for each question. Be sure;to choose the right one!;Question 1 of 64 1.0;Points;Which of the following refers to developing a distinct image;for a;product in the mind of the consumer?;A. Targeting;B. Placement;C. Segmenting;D. Positioning;E. Promotion;Question 2 of 64 1.0;Points;Motivation is produced by a state of tension, which exists;as the result;of what?;A. Satisfied desires;B. Unrealized desires;C. Unfulfilled needs;D. Environmental forces;E. Peer pressure;Question 3 of 64 1.0;Points;The likelihood of a consumer accepting or rejecting;foreign-made;products is known as which of the following?;A. Consumer understanding;B. Consumer innovativeness;C. Consumer ethnocentrism;D. Consumer perception;E. Consumer materialism;Question 4 of 64 1.0;Points;How receptive a person is to new experiences is known as;which of the following?;A. Consumer innovativeness;B. Consumer perception;C. Consumer understanding;D. Consumer ethnocentrism;E. Consumer materialism;Question 5 of 64 1.0;Points;Which of the following is the process through which;individuals learn;behavior by observing the behavior of others and the;consequences of;such behavior?;A. Massed learning;B. Positioning;C. Passive learning;D. Modeling;E. Distributed learning;Question 6 of 64 1.0;Points;In the study of personality, three distinct properties are;of central;importance. What are these?;A. Personality reflects individual differences, personality;is consistent;and enduring, and personality does not change;B. Personality reflects individual differences, personality;is inconsistent;and fleeting, and personality can change;C. Personality reflects similarities between individuals;personality is;consistent and enduring, and personality does not change;D. Personality reflects individual differences, personality;is consistent;and enduring, and personality can change;E. Personality reflects similarities between individuals;personality is;consistent and enduring, and personality can change;Question 7 of 64 1.0;Points;Concerning the arousal of human motives, which school sees;behavior as a;response to a stimulus, and elements of conscious thought;are ignored?;A. Behaviorist;B. Cognitive;C. Analytical;D. Market-driven;E. Emotional;Question 8 of 64 1.0;Points;Which of the following types of goals are defined as general;classes or;categories of goals that consumers see as a means to fulfill;their needs?;A. Objective goals;B. Subjective goals;C. General goals;D. Product-oriented goals;E. Generic goals;Question 9 of 64 1.0;Points;Needs that we learn in response to our culture or;environment are which;type of needs?;A. Acculturated;B. Primary;C. Biogenic;D. Innate;E. Acquired;Question 10 of 64 1.0;Points;Which of the following is defined as "any;distinguishing;relatively enduring way in which one individual differs from;another"?;A. Characteristic;B. Individualism;C. Creativity;D. Personality;E. Trait;Question 11 of 64 1.0;Points;Reinforcement performed before the desired consumer behavior;actually;takes place is called what?;A. Positioning;B. Licensing;C. Passive learning;D. Shaping;E. Preemptive reward;Question 12 of 64 1.0;Points;According to the trio-of-basic-needs theory, the trio of;basic needs;includes what?;A. Environment, affection, self-actualization;B. Achievement, affection, power;C. Power, affiliation, and achievement;D. Safety, physical satisfaction, social belonging;E. Prestige, affiliation, and achievement;Question 13 of 64 1.0;Points;Which of the following increases the strength of the;association between;a conditioned stimulus and an unconditioned stimulus and;slows the;process of forgetting?;A. Stimulus generalization;B. Modeling;C. Repetition;D. Sensory stores;E. Shaping;Question 14 of 64 1.0;Points;When marketers want to extend a brand name associated with;one line of;products to another, they may take advantage of which of the;following?;A. The persistence of first impressions;B. The halo effect;C. Physical appearances;D. Consumers' tendency to jump to conclusions;E. Perceptual blocking;Question 15 of 64 1.0;Points;Two people driving together may spot a billboard at;different times.;This means they have different what?;A. Adaptation levels;B. Differential thresholds;C. Just noticeable differences;D. Absolute thresholds;E. Sensory adaptations;Question 16 of 64 1.0;Points;Which of the following is the process of dividing a market;into subsets;of consumers with common needs or characteristics?;A. Product positioning;B. Market stewardship;C. Market targeting;D. Ethical marketing;E. Market segmentation;Question 17 of 64 1.0;Points;Which of the following is any price that a consumer uses as;a basis for;comparison in judging another price?;A. Tensile;B. Reference;C. Objective;D. Discount;E. Superficial;Question 18 of 64 1.0;Points;The minimal difference that can be detected between two;similar stimuli;is called which of the following?;A. Differential threshold;B. Perceptual threshold;C. Sensation threshold;D. Sensory threshold;E. Absolute threshold;Question 19 of 64 1.0;Points;When a consumer is anxious about choosing a product because;they are;worried they may select a one that will not work as well as;they expect;they are perceiving which type of risk?;A. Social risk;B. Financial risk;C. Time risk;D. Functional risk;E. Psychological risk;Question 20 of 64 1.0;Points;According to Freud?s theories, which of the following is an;individual?s;conscious control?;A. Self-image;B. Id;C. Superego;D. Super-id;E. Ego;Question 21 of 64 1.0;Points;A high school student?s self image as a future biology major;at college;is best described as which of the following?;A. Social self-image;B. Expected self-image;C. Ideal social self-image;D. Extended self;E. Multiple self;Question 22 of 64 1.0;Points;A positive goal is one toward which behavior is directed;and is often;referred to as which of the following?;A. Inclining object;B. Interactive object;C. Avoidance object;D. Autonomous object;E. Approach object;Question 23 of 64 1.0;Points;Which of the following refers to the degree of;open-mindedness that;individuals display toward the unfamiliar and toward;information that is;contrary to their own established beliefs?;A. Dogmatism;B. Sensation seeking;C. Novelty seeking;D. Optimum level of stimulation;E. Need for cognition;Question 24 of 64 1.0;Points;The process by which an individual selects, organizes, and;interprets;stimuli into a meaningful and coherent picture of the world;is known as;which of the following?;A. Understanding;B. Perception;C. Realization;D. Observation;E. Rationalization;Question 25 of 64 1.0;Points;Emerging digital technologies are allowing consumers to have;more power;than ever before. From the list below, what does this mean;for them?;A. They are required to buy goods and services from local;vendors;B. They can use "intelligent agents" to locate the;best prices;for products or services;C. They are limited in the time of day that they are able to;buy products;D. They are forced to acquire used items through middlemen;instead of;directly from the original owner;E. They are more limited in the range of products that they;can purchase;Question 26 of 64 1.0;Points;Oftentimes consumer research respondents may be unaware of;their motives;or are unwilling to reveal them when asked directly. In such;situations, researchers use which of the following to delve;into the;consumer's unconscious or hidden motivations?;A. Likert scales;B. Empirical techniques;C. Projective techniques;D. Telephone surveys;E. Quantitative techniques;Question 27 of 64 1.0;Points;Which of the following is not one of the four tiers of a;customer pyramid?;A. Platinum;B. Gold;C. Sapphire;D. Lead;E. Iron;Question 28 of 64 1.0;Points;Jill gets good grades because her parents will punish her if;she doesn't;receive at least a 3.5 GPA. What type of goal does Jill;have?;A. Avoidance object;B. Psychological object;C. Approach object;D. Physical object;E. Positive object;Question 29 of 64 1.0;Points;What is another term for psychographic characteristics?;A. Lifestyles;B. Age;C. Benefits sought;D. Use-situation factors;E. Use-related factors;Question 30 of 64 1.0;Points;Which of the following is composed of inner psychological;characteristics that both determine and reflect how a person;responds to;his or her environment?;A. Status;B. Role;C. Personality;D. Self-image;E. Individuality;Question 31 of 64 1.0;Points;Which of the following is a strategy of targeting several;segments using;individual marketing mixes?;A. Consumption-specific;B. Differentiated marketing;C. Countersegmentation;D. Microtargeting;E. Concentrated marketing;Question 32 of 64 1.0;Points;Which of the following are examples of consumer-rooted;features?;A. Usage rate, level of involvement and psychographics;B. Education, usage situation, and social class;C. Personality traits, lifestyles, and family life cycle;D. Demographics, gender, and benefits wanted;E. Level of involvement, awareness of product alternatives;and benefits wanted;Question 33 of 64 1.0;Points;The adoption of digital technologies has introduced drastic;changes into;the business environment, including which of the following?;A. Marketers can offer more products and services than ever;before.;B. Consumers face more barriers to accessing information.;C. Customers are forced to deal with distribution outlets;and middlemen in;order to obtain goods.;D. Market research has become significantly more difficult.;E. The exchange between marketers and customers is less;interactive than in;the past.;Question 34 of 64 1.0;Points;Which of the following represents the process and tools used;to study;consumer behavior?;A. Consumer research;B. Market targeting;C. Positioning;D. Market segmentation;E. The marketing mix;Question 35 of 64 1.0;Points;To respond to consumers' growing interest in products and;services that;were more unique and would better satisfy their individual;or specific;needs and preferences, companies adopted which orientation?;A. Product;B. Marketing;C. Societal;D. Technology;E. Production;Question 36 of 64 1.0;Points;Which of the following is a perceptual organization;principle that;states individuals tend to organize stimuli so that they;form a unified;picture or impression?;A. Stereotyping;B. Figure and ground;C. Grouping;D. Closure;E. Selective exposure;Question 37 of 64 1.0;Points;Which of the following tiers of a customer pyramid includes;heavy users;who are not price sensitive and are willing to try new;offerings?;A. Platinum;B. Gold;C. Lead;D. Iron;E. Sapphire;Question 38 of 64 1.0;Points;Kathy wants all of her friends to see her as the girl with;the highest;fashion sense and best hair. This is an expression of which;of the following?;A. Ideal self-image;B. Actual self-image;C. Social self-image;D. Ideal social self-image;E. Expected self-image;Question 39 of 64 1.0;Points;Which of the following is defined as aggregating individual;consumers;into relatively small groups, based on data available about;them from;many different databases and targeting them with tailor-made;messages?;A. Consumption-specific;B. Concentrated marketing;C. Differentiated marketing;D. Countersegmentation;E. Microtargeting;Question 40 of 64 1.0;Points;When a consumer avoids purchasing a new laptop because;prices keep;falling and they are worried the same laptop will be cheaper;in six;months, they are perceiving which type of risk?;A. Functional risk;B. Time risk;C. Social risk;D. Financial risk;E. Psychological risk;Question 41 of 64 1.0;Points;Consumers need to protect themselves from being bombarded;with stimuli;by simply tuning out such stimuli from their conscious;awareness. This;is known as what?;A. Selective exposure;B. Perceptual defense;C. Selective attention;D. Perceptual differentiation;E. Perceptual blocking;Question 42 of 64 1.0;Points;Which of the following is the stage of memory in which;information is;processed and held for just a brief period?;A. Rehearsal;B. Short-term store;C. Long-term store;D. Sensory store;E. Recall;Question 43 of 64 1.0;Points;Age, gender, and education are bases of which of the;following types of segmentation?;A. Geographic segmentation;B. Sociocultural segmentation;C. Benefit segmentation;D. Demographic segmentation;E. Psychological segmentation;Question 44 of 64 1.0;Points;Which of the following is defined as consumers attributing;various;descriptive personality-like traits or characteristics to;different brands?;A. Brand personality;B. Consumer dogmatism;C. Consumer need for cognition;D. Consumer innovation;E. Sensation seeking;Question 45 of 64 1.0;Points;Concerning the arousal of human motives, which school;believes that all;behavior is directed at goal achievement?;A. Behaviorist;B. Market-driven;C. Cognitive;D. Emotional;E. Analytical;Question 46 of 64 1.0;Points;Julia gets good grades because she likes the sense of;accomplishment she;feels when she gets a straight-A report card. What type of;goal does;Julia have?;A. Approach object;B. Negative object;C. Psychological object;D. Avoidance object;E. Defensive object;Question 47 of 64 1.0;Points;Which of the following is a perceptual organization;principle that;states an image is more clearly perceived in contrast to a;background?;A. Closure;B. Stereotyping;C. Selective exposure;D. Grouping;E. Figure and ground;Question 48 of 64 1.0;Points;Which of the following describes an individual's perception;of the;performance of a product or service in relation to one's;expectations?;A. Market targeting;B. Customer satisfaction;C. Product promotion;D. Product placement;E. Market segmentation;Question 49 of 64 1.0;Points;Which of the following is defined as the sought-after;results of;motivated behavior?;A. Goals;B. Behaviors;C. Targets;D. Rewards;E. Motivations;Question 50 of 64 1.0;Points;Trends in the markets, such as shifts in age, gender, and;income;distribution, are often detected through which type of;information?;A. Sociocultural;B. Psychological;C. Physiological;D. Use-related;E. Demographic;Question 51 of 64 1.0;Points;When a consumer is worried about choosing a product that;others will;laugh at, they are perceiving which type of risk?;A. Time risk;B. Social risk;C. Psychological risk;D. Functional risk;E. Financial risk;Question 52 of 64 1.0;Points;When a consumer is worried that the time and effort spent in;product;search may be wasted if the product does not perform as;expected, they;are perceiving which type of risk?;A. Social risk;B. Functional risk;C. Financial risk;D. Time risk;E. Psychological risk;Question 53 of 64 1.0;Points;Which route to persuasion is most effective for;high-involvement purchases?;A. Short-term stores;B. Massed learning;C. Distributed learning;D. Central;E. Peripheral;Question 54 of 64 1.0;Points;Which of the following types of goals are defined as;concerning the;specifically branded products and services that consumers;select for;goal fulfillment?;A. General goals;B. Product-specific goals;C. Generic goals;D. Subjective goals;E. Objective goals;Question 55 of 64 1.0;Points;What is defined as the ratio between the customer's;perceived benefits;and the resources used to obtain those benefits?;A. Customer value;B. Consumer marketing;C. Consumer decision making;D. Customer satisfaction;E. Customer relationship management;Question 56 of 64 1.0;Points;Which of the following refers to the degree of personal;relevance that a;product or purchase holds for a customer?;A. Encoding;B. Shaping;C. Consumer involvement;D. Hemispheral lateralization;E. Information overload;Question 57 of 64 1.0;Points;Which of the following are examples of consumption-specific;behaviors?;A. Demographics, gender, and benefits wanted;B. Level of involvement, awareness of product alternatives;and benefits wanted;C. Usage rate and usage situation;D. Education, usage situation, and social class;E. Personality traits, lifestyles, and family life cycle;Question 58 of 64 1.0;Points;When a consumer is worried about choosing a product that will;ultimately;bruise their ego, they are perceiving which type of risk?;A. Psychological risk;B. Time risk;C. Social risk;D. Functional risk;E. Financial risk;Question 59 of 64 1.0;Points;The amount of information available for delivery from;short-term storage;to long-term storage depends on the amount of what?;A. Encoding;B. Recall;C. Shaping;D. Retrieval;E. Rehearsal;Question 60 of 64 1.0;Points;What does the societal marketing concept call on marketers;to do?;A. Lobby for government regulation of their industries;B. Fulfill the needs of the target audience in ways that;improve society as;a whole, while fulfilling the objectives of the organization;C. Minimize production costs in order to offer the product;at the lowest;price possible;D. Aggressively market all products to all segments of;society;E. Track customer preferences via the Internet to improve;customer research databases;Part 2 of 2 - Essay Questions 40.0 Points;Fully answer each question. The length of your answer will;depend on the instructions contained in the question (e.g. list 5, list 3, etc.).;Question 61 of 64 10.0;Points;List and describe three defense mechanisms. Give examples;for each.;Question 62 of 64 10.0;Points;List and describe the four elements of learning. Give;examples for each.;Question 63 of 64 10.0;Points;Describe three ways digital technologies have impacted;marketers and/or consumers.

 

Paper#46861 | Written in 18-Jul-2015

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