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Question;Question 1 of 102.0 PointsWhich of the following is not one of the four drivers of;successful relationships between marketers and customers? A. Customer;profitability B. Customer value C. Customer satisfaction D. Customer trust E. Customer;retention Question 2 of 102.0 PointsLexus claims to deliver its buyers quality, zero defects in;manufacturing, and superior and personal post-purchase service is an example of;which of the following? A. Market;segmentation B. A value proposition C. A customer;satisfaction guarantee D. A corporate;futuristic vision E. Market targeting Question 3 of 102.0 PointsThe adoption of digital technologies has introduced drastic;changes into the business environment, including which of the following? A. Customers are;forced to deal with distribution outlets and middlemen in order to obtain;goods. B. The exchange;between marketers and customers is less interactive than in the past. C. Consumers face;more barriers to accessing information. D. Marketers can offer more products and;services than ever before. E. Market research;has become significantly more difficult. Question 4 of 102.0 PointsWhat is the primary objective of providing value to;customers continuously and more effectively than the competition? A. To monopolize the;market B. To produce a;compelling advertising message C. To help recruit a dedicated workforce D. To avoid;government regulation of the industry E. To create and to;retain highly satisfied customers Question 5 of 102.0 PointsWhich of the following is not one of the four tiers of a;customer pyramid? A. Iron B. Gold C. Platinum D. Lead E. Sapphire Question 6 of 102.0 PointsWhich of the following describes an individual's perception;of the performance of a product or service in relation to one's expectations? A. Market segmentation B. Customer;satisfaction C. Market targeting D. Product placement;E. Product promotion;Question 7 of 102.0 PointsWhich of the following refers to developing a distinct image;for a product in the mind of the consumer? A. Targeting B. Positioning C. Placement D. Promotion E. Segmenting Question 8 of 102.0 PointsWhich of the following represents the process and tools used;to study consumer behavior? A. Market;segmentation B. Consumer research C. Market targeting D. Positioning E. The marketing mix;Question 9 of 102.0 PointsEmerging digital technologies are allowing consumers to have;more power than ever before. From the list below, what does this mean for them? A. They are required;to buy goods and services from local vendors B. They are limited;in the time of day that they are able to buy products C. They can use "intelligent;agents" to locate the best prices for products or services D. They are more;limited in the range of products that they can purchase E. They are forced;to acquire used items through middlemen instead of directly from the original;owner Question 10 of 102.0 PointsWhich of the following tiers of a customer pyramid includes;customers whose spending volume and profitability do not merit special;treatment from the company? A. Iron B. Gold C. Platinum D. Lead E. Sapphire;Quiz 2Part 1 of 2 - Market Segmentation and Strategic Targeting;(Chapter 2) 20.0 PointsQuestion 1 of 202.0 PointsTrends in the markets, such as shifts in age, gender, and;income distribution, are often detected through which type of information? A. Demographic B. Sociocultural C. Psychological D. Physiological E. Use-related Question 2 of 202.0 PointsWhat is another term for psychographic characteristics? A. Age B. Lifestyles C. Benefits sought D. Use-situation;factors E. Use-related;factors Question 3 of 202.0 PointsWhich of the following are examples of consumer-rooted;features? A. Demographics, gender, and benefits wanted B. Usage rate, level;of involvement and psychographics C. Personality;traits, lifestyles, and family life cycle D. Education, usage;situation, and social class E. Level of;involvement, awareness of product alternatives, and benefits wanted Question 4 of 202.0 PointsWhich of the following are the three primary motivations;included in the VALS typology? A. Ideals;education, and achievement B. Ideals, achievement, and self-expression C. Knowledge;education, and self-expression D. Independence;aptitude, and achievement E. Aptitude, ideals;and self-expression Question 5 of 202.0 PointsWhich of the following is felt by many marketers to be a;strong indicator of the ability to pay for a product? A. Age B. Gender C. Occupation D. Education E. Income Question 6 of 202.0 PointsWhich of the following is a composite variable based;explicitly on marital and family status but implicitly reflects relative age;income, and employment status? A. Psychographic;profile B. Family life cycle;C. Demographic profile D. Psychological;profile E. Hybrid segment Question 7 of 202.0 PointsConsumers with high resources and high innovation are;classified as which type of consumers according to the VALS framework? A. Strivers B. Survivors C. Innovators D. Believers E. Makers Question 8 of 202.0 PointsWhich of the following is an example of behavioral;targeting? A. Sending ads to;people based on the websites they visited B. A car commercial on national TV C. A commercial on a;local radio station D. An ad in USA;Today E. A commercial;shown in a movie theater before the film begins Question 9 of 202.0 PointsWhich of the following are examples of consumer cognitions? A. Demographics;gender, and benefits wanted B. Usage rate, level;of involvement and psychographics C. Personality;traits, lifestyles, and family life cycle D. Education, usage;situation, and social class E. Level of involvement, awareness of product;alternatives, and benefits wanted Question 10 of 202.0 PointsWhich of the following is the strategy of choosing to target;just one segment with a unique marketing mix? A. Concentrated;marketing B.;Countersegmentation C. Differentiated;marketing D. Microtargeting E.;Consumption-specific Part 2 of 2 - Consumer Motivation (Chapter 3) 20.0 PointsQuestion 11 of 202.0 PointsA drop in blood sugar level that triggers the awareness of a;hunger need constitutes which of the following? A. Physiological arousal B. Voluntary arousal;C. Cognitive arousal;D. Emotional arousal;E. Psychological;arousal Question 12 of 202.0 PointsJulia gets good grades because she likes the sense of;accomplishment she feels when she gets a straight-A report card. What type of;goal does Julia have? A. Avoidance object B. Defensive object C. Negative object D. Approach object E. Psychological;object Question 13 of 202.0 PointsWhat is known to be the driving force within individuals;that impels them to action? A. Goals B. Tension C. Motivation D. Needs E. Desires Question 14 of 202.0 PointsWhich of the following types of goals are defined as general;classes or categories of goals that consumers see as a means to fulfill their;needs? A. General goals B. Objective goals C. Generic goals D. Subjective goals E. Product-oriented;goals Question 15 of 202.0 PointsMotivation is produced by a state of tension, which exists;as the result of what? A. Peer pressure B. Environmental;forces C. Satisfied desires;D. Unrealized;desires E. Unfulfilled needs Question 16 of 202.0 PointsIn a marketing context, emotional motives imply which of the;following? A. A full;consciousness of needs and motivations B. The selection of goals according to;personal or subjective criteria, such as pride, fear, or affection C. The rigorous;analysis surrounding all purchases D. A continual;effort to achieve purchasing parity with peers E. The selection of;goals according to totally objective criteria, such as size, weight, and price Question 17 of 202.0 PointsHedonic product features, or those that are purely;pleasure-seeking, tend to evoke feelings of delight, rather than mere;satisfaction, and fulfill which types of consumer goals? A. Avoidance B. Promotion C. Prevention D. Negative E. Declining Question 18 of 202.0 PointsAccording to the trio-of-basic needs theory, people with a;high level of which need tend to be more self-confident, enjoy taking;calculated risks, actively research their environments, and value feedback? A. Affection need B. Affiliation need C. Power need D. Prestige need E. Achievement need Question 19 of 202.0 PointsNeeds that we learn in response to our culture or;environment are which type of needs? A. Primary B. Biogenic C. Acculturated D. Acquired E. Innate Question 20 of 202.0 PointsA positive goal is one toward which behavior is directed;and is often referred to as which of the following? A. Inclining object B. Approach object C. Interactive;object D. Autonomous object;E. Avoidance objec;="msonormal">


Paper#46862 | Written in 18-Jul-2015

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