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MKT374 QUIZ 3

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Question;Quiz 3;Question 1 of 20;2.0 Points;Research has found that which of the following are linked;with greater willingness to take risks, and to be innovative?;A. High optimum stimulation levels;B. High;ethnocentricity;C. Low sensation;seeking scores;D. High need for;cognition;E. Low novelty;seeking scores;Question 2 of 20;2.0 Points;In reference to social character, which of the following are;consumers that tend to rely on their own values or standards in evaluating new;products and are more likely to be consumer innovators?;A. Dogmatic;B. Inner-directed;C. Other-directed;D. Unique;E. Ethnocentric;Question 3 of 20;2.0 Points;How receptive a person is to new experiences is known as;which of the following?;A. Consumer;understanding;B. Consumer;perception;C. Consumer;materialism;D. Consumer innovativeness;E. Consumer;ethnocentrism;Question 4 of 20;2.0 Points;According to the theory by Karen Horney, individuals who;move against others and desire to excel and win admiration are defined as what?;A. Aggressive;B. Compliant;C. Subversive;D. Obtrusive;E. Detached;Question 5 of 20;2.0 Points;The Internet provides an individual the opportunity to try;on different personalities or identities. This is known as which of the;following?;A. Extended self;B. Virtual self;C. Multiple self;D. Expected self;E. Ideal self;Question 6 of 20;2.0 Points;According to the theory by Karen Horney, individuals who;move away from others and desire independence, self-reliance, and;self-sufficiency are defined as what?;A. Aggressive;B. Compliant;C. Subversive;D. Obtrusive;E. Detached;Question 7 of 20;2.0 Points;According to the theory by Karen Horney, individuals who;move towards others and desire to be loved, wanted and appreciated are defined;as what?;A. Aggressive;B. Compliant;C. Subversive;D. Obtrusive;E. Detached;Question 8 of 20;2.0 Points;Which of the following is composed of inner psychological;characteristics that both determine and reflect how a person responds to his or;her environment?;A. Self-image;B. Role;C. Personality;D. Individuality;E. Status;Question 9 of 20;2.0 Points;Which of the following describes consumers who are more;likely to be responsive to the part of an ad that is rich in product-related;information or detailed description?;A. Are high in need for cognition;B. Are highly;ethnocentric;C. Have a low;optimal stimulation level;D. Are other-directed;E. Have a high need;for uniqueness;Question 10 of 20;2.0 Points;Which of the following is defined as consumers attributing;various descriptive personality-like traits or characteristics to different;brands?;A. Consumer need for;cognition;B. Consumer;dogmatism;C. Sensation seeking;D. Consumer;innovation;E. Brand personality;Part 2 of 2 - Consumer Perception (Ch. 5) 20.0 Points;Question 11 of 20;2.0 Points;Which of the following is true of services?;A. Services are simultaneously produced and;consumed.;B. Services are;highly consistent in quality.;C. Services are;durable.;D. It is easier for;consumers to evaluate the quality of services in comparison to products.;E. Services are;tangible.;Question 12 of 20;2.0 Points;The minimal difference that can be detected between two;similar stimuli is called which of the following?;A. Absolute;threshold;B. Perceptual;threshold;C. Sensation threshold;D. Sensory threshold;E. Differential threshold;Question 13 of 20;2.0 Points;Which of the following is a perceptual organization;principle that states individuals will consciously or subconsciously fill in;the missing pieces of stimuli?;A. Grouping;B. Closure;C. Figure and ground;D. Stereotyping;E. Selective;exposure;Question 14 of 20;2.0 Points;Which of the following is a concept related to perception;that states people actively seek out messages that they find pleasant and;actively avoid painful or threatening ones?;A. Perceptual;defense;B. Perceptual;blocking;C. Selective;attention;D. Selective exposure;E. Perceptual;organization;Question 15 of 20;2.0 Points;Which of the following refers to consumers' heightened;awareness of stimuli that meet their needs or interests, and minimal awareness;of stimuli irrelevant to their needs?;A. Perceptual;defense;B. Perceptual;blocking;C. Selective attention;D. Selective;exposure;E. Perceptual;organization;Question 16 of 20;2.0 Points;Low-risk perceivers have been described as broad;categorizers and tend to do which of the following?;A. Limit their;choices to a few safe options;B. Avoid new product;about which they know little;C. Be very brand;loyal;D. Exclude some perfectly good alternatives;in order to minimize the chance of a poor selection;E. Make their choices;from a wide range of alternatives;Question 17 of 20;2.0 Points;Consumers need to protect themselves from being bombarded;with stimuli by simply tuning out such stimuli from their conscious awareness.;This is known as what?;A. Perceptual;blocking;B. Perceptual differentiation;C. Selective;attention;D. Selective;exposure;E. Perceptual;defense;Question 18 of 20;2.0 Points;When it concerns perceived quality, packaging, pricing, and;advertising are examples of which of the following?;A. Extrinsic characteristics;B. Consumer;expectations;C. Intrinsic;characteristics;D. Objective;characteristics;E. Product;references;Question 19 of 20;2.0 Points;The process by which an individual selects, organizes, and;interprets stimuli into a meaningful and coherent picture of the world is known;as which of the following?;A. Rationalization;B. Realization;C. Perception;D. Understanding;E. Observation;Question 20 of 20;2.0 Points;Which of the following is any price that a consumer uses as;a basis for comparison in judging another price?;A. Objective;B. Reference;C. Tensile;D. Superficial;E. Discount

 

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