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MKT374 QUIZ 4

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Question;Question 1 of 20;2.0 Points;Which stage of the traditional family life cycle occurs with;the death of one spouse?;A. Bachelorhood;B. Honeymooner;C. Parenthood;D. Postparenthood;E. Dissolution;Question 2 of 20;2.0 Points;Which of the following is a person or organization involved;in the socialization process because of frequency of contact with the;individual and control over the rewards and punishments given to the;individual?;A. Decision agent;B. Consumption agent;C. Socialization agent;D. Composite agent;E. Status agent;Question 3 of 20;2.0 Points;Which of the following is an approach to measuring social;class where individuals are asked to estimate their own social-class position?;A. Single-variable;indexes;B. Composite;variable indexes;C. Subjective measures;D. Objective;measures;E. Reputational;measures;Question 4 of 20;2.0 Points;Which of the following is defined as the process by which;children acquire the skills, knowledge, attitudes, and experiences necessary to;function as consumers?;A. Peer;socialization;B. Family member;socialization;C. Intergenerational;brand transfer;D. Shared shopping;experience;E. Consumer socialization;Question 5 of 20;2.0 Points;Because of divorce, separation, and out-of-wedlock births;there has been a rapid increase in the number of which type of households in;the U.S?;A. Single-parent family;B. Extended family;C. Nuclear family;D. Married couple;E. Empty nest;Question 6 of 20;2.0 Points;Which of the following types of parents encourage children;to speak up and express their individual preferences on purchases?;A. Pluralistic parents;B. Conservative;parents;C. Protective;parents;D. Liberal parents;E. Consensual;parents;Question 7 of 20;2.0 Points;Gloria buys Crest toothpaste because her mother always;bought Crest for her family when she was growing up. This is an example of;what?;A. Peer;socialization;B. Family member socialization;C. Intergenerational;brand transfer;D. Shared shopping;experience;E. Consumer;socialization;Question 8 of 20;2.0 Points;Which of the following includes imparting to children the;basic values and modes of behavior consistent with the culture?;A. Peer;socialization;B. Family member;socialization;C. Intergenerational;brand transfer;D. Shared shopping;experience;E. Consumer socialization;Question 9 of 20;2.0 Points;Which stage of the traditional family life cycle is when;single young individuals have established households apart from their parents?;A. Bachelorhood;B. Honeymooner;C. Parenthood;D. Postparenthood;E. Dissolution;Question 10 of 20;2.0 Points;Which of the following uses just one socioeconomic variable;to evaluate social-class membership?;A. Single-variable indexes;B.;Composite-variable indexes;C. Reputational;measures;D. Consumption;measures;E. Conservative;measures;Part 2 of 2 - Influence of Culture on Consumer Behavior (Ch.;9) 20.0 Points;Question 11 of 20;2.0 Points;The learning of one's own culture is known as which of the;following?;A. Inculcation;B. Proculturation;C. Acculturation;D. Enculturation;E. Exculturation;Question 12 of 20;2.0 Points;Which of the following core American values means the;acceptance of change, new products, or services designed to fulfill unsatisfied;needs?;A. Freedom;B. Material comfort;C. Activity;D. Achievement and;success;E. Progress;Question 13 of 20;2.0 Points;Studying societies via analysis of the content of verbal;written, and pictorial communications is known as which of the following?;A. Field observation;B. Participant;observation;C. Value measurement;D. Content analysis;E. Consumer;fieldwork;Question 14 of 20;2.0 Points;Which level of culture refers to cultural divisions or;grouping that contain various collections of individuals?;A. Supranational;B. Subnational;C. National;D. Group;E. Subgroup;Question 15 of 20;2.0 Points;The learning of a new or foreign culture is known as which;of the following?;A. Inculcation;B. Proculturation;C. Acculturation;D. Enculturation;E. Exculturation;Question 16 of 20;2.0 Points;Which of the following American values attaches an;extraordinary amount of importance on being involved and keeping busy?;A. Success;B. Activity;C. Efficiency;D. Achievement;E. Practicality;Question 17 of 20;2.0 Points;Which of the following are overt modes of behavior that constitute;culturally approved or acceptable ways of behaving in specific situations?;A. Customs;B. Values;C. Beliefs;D. Rituals;E. Cultures;Question 18 of 20;2.0 Points;Which of the following is a widely used self-administered;value inventory that is divided into terminal and instrumental value items?;A. VALS;B. List of Values;C. Rokeach Value Survey;D. Attitude Toward;Helping Others Scale;E. Chapin's Value;Structure Scale;Question 19 of 20;2.0 Points;Which type of cultural learning involves adults and older;siblings teaching a young family member how to behave?;A. Media learning;B. Televised;learning;C. Formal learning;D. Technical;learning;E. Informal learning;Question 20 of 20;2.0 Points;Which level of culture refers to shared core values;customs, personalities, and predispositional factors that tend to capture the;essence of the character of the citizens of a particular country?;A. Supranational;B. Subnational;C. National;D. Group;E. Subgroup

 

Paper#46864 | Written in 18-Jul-2015

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