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MKT374 QUIZ 5

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Question;Quiz 5;Part 1 of 1 - 20.0;Points;Question 1 of 10;2.0 Points;Which of the following is a subculture whose members are;between 8 to 14 years of age?;A. Generation X;B. Twixters;C. Tweens;D. Baby Boomers;E. Busters;Question 2 of 10;2.0 Points;A distinct cultural group that exists as an identifiable;segment within a larger, more complex society is known as what?;A. Subculture;B. Race;C. Ideology;D. Trait;E. Religion;Question 3 of 10;2.0 Points;On a percentage basis, which of the following is the;fastest-growing American minority?;A. Eastern European;Americans;B. Asian Americans;C. African Americans;D. Latin Americans;E. Hispanic;Americans;Question 4 of 10;2.0 Points;Which of the following constitutes the second largest;minority in the United States?;A. Eastern European;Americans;B. Asian Americans;C. African Americans;D. Latin Americans;E. Hispanic;Americans;Question 5 of 10;2.0 Points;Also known as "echo boomers" and the;millennium generation," members of which subculture were born;between the years 1977 and 1994?;A. Seniors;B. Generation Y;C. Twixter;D. Generation X;E. Baby Boomer;Question 6 of 10;2.0 Points;Which of the following constitute the largest Hispanic subcultural;group?;A. Puerto Ricans;B. Mexicans;C. Cubans;D. Nicaraguans;E. Dominicans;Question 7 of 10;2.0 Points;Generation X members are also known as what?;A. Yuppies;B. Tweens;C. Echo boomers;D. Slackers;E. Xoomers;Question 8 of 10;2.0 Points;Which of the following measures of Hispanic subculture are;particularly appealing to marketers because they permit consumers to define or;label themselves?;A. Spanish Surnames;B. Self-identification and degree of;identification;C. Spanish spoken at;home;D. Country of origin;E. Country of family;ancestry;Question 9 of 10;2.0 Points;The South and Midwest prefer white soft bread. This is an;indication that marketers must recognize which type of subcultures?;A. Nationality;B. Ethnic;C. Racial;D. Geographic;E. Demographic;Question 10 of 10;2.0 Points;Protestant denominations, Roman Catholicism, and Judaism are;the principal organized subcultures based on what?;A. Age;B. Gender;C. Geographic;location;D. Nationality;E. Religion;Quiz 6;Part 1 of 1 - 20.0;Points;Question 1 of 10;2.0 Points;Within the context of the model of consumer decision making;what is likely to occur when a consumer is faced with a "problem??;A. Psychological;field;B. Inputs;C. Marketing mix;D. Sociocultural inputs;E. Need recognition;Question 2 of 10;2.0 Points;Within the context of the model of consumer decision making;the marketing mix activities of organizations and nonmarketing sociocultural;influences are what type of factors?;A. Output;B. Cognitive;C. Input;D. Decision;E. Emotional;Question 3 of 10;2.0 Points;Which component of the consumer decision-making model draws;on external influences as sources of information about a particular product and;influence a consumer's product-related values, attitudes, and behavior?;A. Emotional;B. Input;C. Marketing mix;D. Output;E. Decision;Question 4 of 10;2.0 Points;Which of the following fosters usage loyalty and commitment;to a company?s products and services?;A. Trial purchase;B. Permission;marketing;C. Gifting behavior;D. Relationship marketing;E. Set evocation;Question 5 of 10;2.0 Points;Which model of consumers depicts the consumer as basically;submissive to the self-serving interests and promotional efforts of marketers?;A. Routinized;consumer model;B. Emotional;consumer model;C. Passive consumer;model;D. Economic consumer model;E. Cognitive;consumer model;Question 6 of 10;2.0 Points;When a couple buys themselves an anniversary gift of a long;weekend in Las Vegas, it is an example of which type of gifting behavior?;A. Intragroup;gifting;B. Intrapersonal;gifting;C. Intercategory;gifting;D. Interpersonal gifting;E. Intergroup;gifting;Question 7 of 10;2.0 Points;Which level of consumer decision making is a consumer is;most likely to use when purchasing a new, updated version of something that he;or she has purchased before, such as replacing an old laptop with a new one?;A. Passive problem;solving;B. Routinized;response behavior;C. Economic problem;solving;D. Extensive problem;solving;E. Limited problem solving;Question 8 of 10;2.0 Points;Which of the following consists of brands the consumer;excludes from the purchase consideration because they are felt to be;unacceptable?;A. Evoked set;B. Independent set;C. Inept set;D. Inert set;E. Emotional set;Question 9 of 10;2.0 Points;When friends chip in and give another friend a joint;birthday gift, it is an example of which type of gifting behavior?;A. Intragroup gifting;B. Intrapersonal;gifting;C. Intercategory;gifting;D. Interpersonal;gifting;E. Intergroup;gifting;Question 10 of 10;2.0 Points;Which of the following consists of brands the consumer is;indifferent toward because they are perceived as not having any particular;advantages?;A. Evoked set;B. Independent set;C. Inept set;D. Inert set;E. Emotional set

 

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