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BBA131 chapter 12 quiz

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Question;BBA131 chapter 12 quiz;Question 1;Not yet answered;Marked out of 1;Not flaggedFlag;question;Question text;The amount added to a product's cost in order to sell it at;a target profit is called _____.;Select one;a. revenue margin;b. profit allowance;c.;markup;d. breakeven point;Question 2;Not yet answered;Marked out of 1;Not flaggedFlag;question;Question text;refers specifically to the activities needed to move;products efficiently from manufacturer to consumer.;Select one;a.;Physical distribution;b. The distribution mix;c. Transportation modes;d. Product placement;Question 3;Not yet answered;Marked out of 1;Not flaggedFlag;question;Question text;We can offer you a quality men's suit for under $200, the;salesman says. The actual price is $199.99. This is an example of _____.;Select one;a.;psychological pricing;b. penetration pricing;c. price skimming;d. price lining;Question 4;Not yet answered;Marked out of 1;Not flaggedFlag;question;Question text;are located at the ends of aisles or near checkout;counters, making it easier for customers to find products.;Select one;a.;Point-of-sale displays;b. Directional signs;c. Coupons incentives;d. Premiums;Question 5;Not yet answered;Marked out of 1;Not flaggedFlag;question;Question text;Companies use _____ to determine the quantity of a product;that must be sold before the seller makes a profit.;Select one;a. penetration pricing;b. markup pricing;c.;breakeven analysis;d. marginal analysis;Question 6;Not yet answered;Marked out of 1;Not flaggedFlag;question;Question text;When a company sets an initial low price to establish a new;product in the market, they are using _____.;Select one;a. price skimming;b. price lining;c.;penetration pricing;d. introductory pricing;uestion 7;Not yet answered;Marked out of 1;Not flaggedFlag;question;Question text;Search engines such as Yahoo! serve as _____, collections of;business Web sites representing diverse products.;Select one;a. electronic fronts;b. Internet service providers;c. e-catalogs;d.;cybermalls;Question 8;Not yet answered;Marked out of 1;Not flaggedFlag;question;Question text;A company may use _____ when its purpose is to promote;itself and its products rather than simply close a sale.;Select one;a. personal selling;b.;missionary selling;c. creative selling;d. sales promotion;Question 9;Not yet answered;Marked out of 1;Not flaggedFlag;question;Question text;attempts to build good relations with the public or to;deal with unfavorable events.;Select one;a. Advertising;b. Publicity;c. Personal selling;d.;Public relations;Question 10;Not yet answered;Marked out of 1;Not flaggedFlag;question;Question text;are manufacturer-owned stores that avoid wholesalers;and retailers by selling merchandise directly from the factory to the;consumers.;Select one;a. Convenience stores;b. Off-price stores;c.;Factory outlets;d. Catalog showrooms;Question 11;Not yet answered;Marked out of 1;Not flaggedFlag;question;Question text;Which is the most widely used advertising medium?;Select one;a.;Internet;b. newspapers;c. radio;d. television;Question 12;Not yet answered;Marked out of 1;Not flaggedFlag;question;Question text;costs change with the quantity of a product sold or;produced.;Select one;a.;Variable;b. Margin;c. Annual;d. Fixed;Question 13;Not yet answered;Marked out of 1;Not flaggedFlag;question;Question text;Companies often price their products to establish _____, a;company's percentage of the total market sales for a specific product type.;Select one;a. a breakeven point;b. sales percentage;c. fixed costs;d.;market share;Question 14;Not yet answered;Marked out of 1;Not flaggedFlag;question;Question text;are goals that producers hope to attain in pricing;products.;Select one;a.;Pricing objectives;b. Profit targets;c. Pricing targets;d. Returns on investment;Question 15;Not yet answered;Marked out of 1;Not flaggedFlag;question;Question text;A _____ takes legal possession of goods produced by a;variety of manufacturers and then resells them to other businesses.;Select one;a. intermediary;b. syndicated seller;c. broker;d.;wholesaler;Question 16;Not yet answered;Marked out of 1;Not flaggedFlag;question;Question text;is paid, nonpersonal communication, by which an;identified sponsor informs an audience about a product.;Select one;a. Sales promotion;b. Advertising;c. Public relations;d. Promotion;Question 17;Not yet answered;Marked out of 1;Not flaggedFlag;question;Question text;Costs that are unaffected by the quantity of a product sold;are _____ costs.;Select one;a. variable;b. on-going;c. selling;d.;fixed;Question 18;Not yet answered;Marked out of 1;Not flaggedFlag;question;Question text;is the process of establishing an easily identifiable;product image in the minds of consumers.;Select one;a. Merchandising;b. Advertising;c.;Positioning;d. Promoting;Question 19;Not yet answered;Marked out of 1;Not flaggedFlag;question;Question text;A firm introduces a totally new product. Knowing that it;must bring in revenues to cover the costs of developing and promoting this new;product, the firm decides to sell the product at a very high price. This;practice is referred to as _____.;Select one;a.;price skimming;b. introductory pricing;c. price lining;d. penetration pricing;Question 20;Not yet answered;Marked out of 1;Not flaggedFlag;question;Question text;The _____ is the path that a product follows from producer;to end user.;Select one;a. consumption channel;b. market segmentation;c. product line

 

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