Description of this paper

Marketing Case Studies




Question;Explain what is direct selling?;How would one respectively characterize CUTCO Corporation and Vector Marketing Corporation?;How is CUTCO cutlery marketed? What marketing channels are being used?;Does Vector Marketing Corporation use a single marketing channel, dual distribution, or multi-channel;marketing? Explain.;What are the possible sources of channel conflict?;What growth driver should serve as a strategic focus for CUTCO? Why?;What activity by Vector Marketing is being evaluated for channel modification? What decisions need to be;considered, and do you think Vector Marketing should continue or discontinue the activity?


Paper#46870 | Written in 18-Jul-2015

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