Details of this Paper

Grand Canyon AMP 425 Marketing - Full Course with all Discussions & Assignments

Description

solution


Question

Question;Week 1 Discussion;Questions;Identify;and describe three or more distinct market segments within a specific industry;such as aerospace or automobile manufacturing.;Identify;and describe a potential ethical dilemma that a marketer might face when;segmenting. How might this concern be appropriately addressed given the need to;satisfy often conflicting stakeholders?;Week 2 Discussion Questions;How;do the balance of payments, trade barriers, quotas, and tariffs differ? Why is;this concept important to know as a marketer?;What;are the five stages of the consumer buying decision process? How can you use;this information to your advantage as a marketer?;Week 4 Discussion Questions;Discuss;the steps and the benefits of a social audit.;In;what ways do you think technology is changing the nature of customer service;and service offerings? Provide an example to support your opinion.;Week 5 Discussion Questions;Define;and describe the elements and potential benefits of integrated marketing;communication (IMC).;Describe;what is meant by a flat organizational structure. How would you flatten your;organization?;Week 6 Discussion Questions;What are the;characteristics of marketing channels? What three factors should be considered;when designing one?;What are the;benefits of multiple marketing channels? Are there any disadvantages?;***********************************Week 1 Assignment ?;Environment Scan;Details;Write;a 500-750-word essay that discusses how the current state of the economy will;impact completing an environmental scan.;Include;an introduction and conclusion that make relevant connections to course;objectives.;Prepare;this assignment according to the APA guidelines found in the APA Style Guide;located in the Student Success Center. An abstract is not required.;This;assignment uses a grading rubric. Instructors will be using the rubric to grade;the assignment, therefore, students should review the rubric prior to beginning;the assignment to become familiar with the assignment criteria and expectations;for successful completion of the assignment.;You;are required to submit this assignment to Turnitin. Refer to the directions in;the Student Success Center. Only Word documents can be submitted to Turnitin.;Week 2 Assignment -;Target-Market Strategy;Details;Create;a new product that will serve two business (organizational) markets.;Write;a 750-1,000-word paper that describes your product, explains your strategy for;entering the markets, and analyzes the potential barriers you may encounter. Explain;how you plan to ensure your product will be successful, given your market;strategy.;Include;an introduction and conclusion that make relevant connections to course;objectives.;Prepare;this assignment according to the APA guidelines found in the APA Style Guide;located in the Student Success Center. An abstract is not required.;This;assignment uses a grading rubric. Instructors will be using the rubric to grade;the assignment, therefore, students should review the rubric prior to beginning;the assignment to become familiar with the assignment criteria and expectations;for successful completion of the assignment.;Week;3 Assignment - Marketing Plan Strategy;Details;As a brand manager, for a product of your choice, develop a strategy for;launching the product in a manner most likely to capture the attention of the;product's primary target market.;Write;a 500-1,000-word paper describing the product and outlining your strategic;approach to marketing this product.;Prepare;this assignment according to the APA guidelines found in the APA Style Guide;located in the Student Success Center. An abstract is not required.;This;assignment uses a grading rubric. Instructors will be using the rubric to grade;the assignment, therefore, students should review the rubric prior to beginning;the assignment to become familiar with the assignment criteria and expectations;for successful completion of the assignment.;Week 5 Assignment -;Collaborative Learning Community_ Rebranding Strategy;Details;This is a Collaborative Learning Community (CLC);assignment.;The instructor will;assign you to a group at the beginning of Module 5.;As a group, identify;one current struggling consumer product.;Create a 10-12-slide;PowerPoint presentation (with speaker notes) that outlines a rebranding;strategy for the product identified.;Presentation must;include a new name, changes in packaging, the price point, product position;advertising strategy, a distribution method, and improvements in design or quality.;While APA format is not;required for the body of this assignment, solid academic writing is expected;and in-text citations and references should be presented using APA;documentation guidelines, which can be found in the APA Style Guide, located in;the Student Success Center.;This assignment uses a;grading rubric. Instructors will be using the rubric to grade the assignment;therefore, students should review the rubric prior to beginning the assignment;to become familiar with the assignment criteria and expectations for successful;completion of the assignment.;Week 6;Assignment - Marketing and Distribution Channel Letter;Details;This assignment challenges the student to think creatively.;The;deliverable is a single-page letter addressed to a hypothetical website;development company.;Place;yourself in the role of a marketing executive in a hypothetical firm who is launching;a new product that needs to be marketed.;Your;firm has agreed to hire a professional website development company to market;your product. The website developer needs the following information;A brief description of the;product;A description of the market;channels;A description of the;distribution channels;APA;format is not required, but solid academic writing is expected.;This;assignment uses a grading rubric. Instructors will be using the rubric to grade;the assignment, therefore, students should review the rubric prior to beginning;the assignment to become familiar with the assignment criteria and expectations;for successful completion of the assignment.

 

Paper#46882 | Written in 18-Jul-2015

Price : $117
SiteLock