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Strayer MKt505 week 4 assignment and discussions




Question;AssignmentRefer to Hofstede model in Chapter 4 of the textbook and the Global;Business Today Interaction, and complete this assignment. Note: the;Global Business Today Interaction can be found in the Student Center of;the online course shell.Write a three to four (3-4) page paper in which you:1. Create a problem statement for the client, Azure Sky Tea, based on the Hofstede model.2.;Classify possible combinations of countries for location of the Azure;Sky Tea?s offices based on the Hofstede model. Include a discussion of;the home country?s (U.S.) relative position on the Hofstede scales as;compared to other countries. Note: Utilize the Hofsetede module to;include all parameters (i.e., individualism, uncertainty, power;distance, masculinity) for the classification.3.Choose two (2);countries as potential locations for the Azure Sky Tea?s new;international offices. Next, develop a set of specific recommendations;for the company. In your recommendations:Include the preliminary data that you gathered in the previous question.Demonstrate;the most important dimensions of the Hofstede model for Azure Sky Tea;to consider as a U.S. company and for the industry that it represents.Predict the economic opportunities of your recommendations.4.Speculate;on the main potential risks inherent in relocating to the countries;that you are considering. Suggest at least two (2) approaches that the;Azure Sky Tea leadership could leverage to mitigate the potential risks;that you have identified.discussionsDiscussion 1:"VISA Interactive Exercise" Please;respond to the following;From the first e-Activity, choose a real global company, and select three to;five (3-5) most important variables that should be included in the company?s;customer profile (i.e., demographics and psychographics for your chosen;company). Next, provide a rationale for why you chose these variables for the;customer profile.From the first e-Activity, describe the target market for the company you;chose. Provide a rationale for the response.Discussion 2:Positioning and Information Technology" Please respond to the following;Justify the different positioning strategies presented in Chapter 7 of your;textbook. Provide one (1) example of at least one (1) positioning strategy for;the products of the global company that you chose in Discussion 1.Analyze the significant ways in which information technology facilitates the;work of global marketers. Provide at least two (2) examples of how information;technology facilitates the work of global marketers.


Paper#46897 | Written in 18-Jul-2015

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