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Strayer MKT505 week 5-11 discussions




Question;WEEK;5 DQ 1;Interactive;Activity: Global Business Today" Please respond to the following;?;From the e-Activity, recommend;a more efficient path for Azure Sky Tea company to import the raw tea from the;Indian Super-port of Halida into the U.S. Provide a rationale for your;recommendation.;?;From the e-Activity, make a;recommendation for each step of the transaction geared toward accelerating the;trade financing process. Provide a rationale for your recommendation.;(e-Activity);DQ 2;Licensing;and Market Entries" Please respond to the following;?;Compare and contrast the main;advantages and disadvantages of using licensing as a market entry tool. To;support your determination, provide at least two (2) examples of companies from;different countries that use licensing as a global marketing strategy.;?;Analyze the fundamental ways in;which keiretsu affects companies that either compete with Japan or that are;trying to enter the Japanese market. Include example(s) to support your;analysis.;WEEK;6;(e-Activity);?;Go to the Interbrand Website;located at;and make a list on the top 13 best global brands. Be prepared to discuss.;?;Use the Internet or the Strayer;Library to research articles on local, international, and global brands. Be;prepared to discuss.;?;View the PowerPoint;presentation, titled ?Global Pricing?, located at;or use the Internet or the Strayer Library to research articles on a global;company, taking note of its pricing strategy. Be prepared to discuss.;DQ 1;Global;Brands" Please respond to the following;?;Each year, the interbrand;consultancy compiles a ranking of global brands. From the first e-Activity;compare the top 13 best global brands to the top 13 best global brands for;2010, which are shown in Table 10-2 of your textbook. Select one (1) brand that;interests you, and speculate on the main reasons why the rank of this brand you;selected changed or did not change.;From the second e-Activity, select one (1) local brand, one (1);international brand, and one global brand. Compare and contrast the key;differences of the products of the three (3) brands you selected, and give your;opinion on why they are categorized as local, international, and global.;DQ 2;Pricing;Strategies/Dumping" Please respond to the following;?;Suggest three (3) of the most;effective types of pricing strategies and objectives available to global;marketers. Provide an example or a scenario of the manner in which each pricing;strategy is best used.;From the third e-Activity, analyze the key reasons why the;global company that you chose uses the pricing strategy you identified. Suggest;another type of pricing strategy that is more feasible and / or efficient for;this company. Provide a rationale to support your suggestion.week 7 discussionGlobal Retailing" Please;respond to the following;?;Identify two (2);different forms of retailing discussed in this week?s lectures, and provide an;example of each. Next, select two (2) popular retailers from two (2) different;countries, and discuss the manner in which they successfully deploy their;retail strategy to achieve business success. Justify your answer.;?;Compare and contrast;the key differences between typical channel structures for consumer products;and industrial products. Provide an example or scenario of the basic ways in;which each channel structure is clearly used.Week 8Discussion 1:Sales Promotion" Please respond to the following;Select two (2) main tools of sales promotion (e.g., sampling and couponing).;Suggest one (1) strategy for using each tool in global markets. Provide a;rationale to support your suggestion.Determine two (2) issues or problems that can arise in markets in different;countries when doing sales promotion. Next, suggest the manner in which you;would mitigate the issues or problems you determined. Provide a rationale to;support your suggestion.Discussion 2:Digital Marketing / Four Seasons Hotel" Please respond to the following;From the e-Activity, recommend to the Four Season Hotel one (1) strategy;that integrates digital media to improve its marketing efforts. Provide a;rationale to support your recommendation.From the e-Activity, Ms. Helstab said. ?We've taken a leading position in;creating different kinds of engagement opportunities." Assess the degree to;which the main types of engagement opportunities based on the available digital;opportunities would help the Four Season Hotel to engender business success.week 9WEEK 9 DQ 1;Watch the video titled ?Michael;Porter - on Five Forces Model? (13 min 12 s). Be prepared to discuss. Video;Source: Marketing FAQ, (2011, December 15). Michael Porter- on Five Forces;Model [Video file]. Retrieved fromhere.;This video can also be viewed below.;Read the article titled, "Porter's Five Forces - A Model;for Industry Analysis", locatedhere.;Be prepared to discuss.;;Competitive;Advantages" Please respond to the following;Suggest the best overall method;that a company may use in order to measure its competitive advantage. Provide;an example to justify your response.;Discuss one (1) indicator to a firm that signals that it is;either gaining or losing its competitive advantage. Include one (1) example to;support your response.;DQ 2;Porter?s;Five Forces Theory" Please respond to the following;From the first e-Activity;describe Porter?s Five Forces Model of industry competition. Give your opinion;on how the various barriers to entry are relevant to global marketing.;From the second e-Activity, choose a global company in a;competitive industry that you are familiar with, and complete each area of the;Five Forces MS Excel template for the company that you have chosen. Discuss the;process that led you to decide upon the chosen factors and the manner in which;they align themselves with Porter?s Five Forces Theory. Note: The Five Forces;MS Excel template can be found in the online course shell.WEEK 10 DQ 1;Organizational;Development"Please respond to the following;?;Determine the top three to five;(3-5) factors that lead to the establishment of an international division;within an organization on the cusp of increasing its global business activities.;Describe each factor that you have chosen, and rank them in the order of;importance. Provide a rationale for the response.;Determine three (3) typical global marketing activities that;companies should centralize at their headquarters and three (3) typical;activities that they should delegate to national or regional subsidiaries.;Provide a rationale to support your determination.;DQ 2;McDonald?s;Social Responsibility" Please respond to the following;?;From the e-Activity, evaluate;McDonald?s level of responsiveness to social responsibility concerns. Include;an example from your observation of your local McDonald's to support your;response.;?;From the e-Activity, analyze;the fundamental ways in which the three (3) dimensions discussed (i.e., ideological;societal, and operational) afford different perspectives on corporate social;responsibility for McDonald?s. Next, using these three (3) dimensions as the;frame of reference, suggest a new tactic that McDonald?s could use to increase;the level of responsiveness to social responsibility concerns.;(e-Activity);;WEEK 11 DQ 1;Course;Wrap-Up" Please respond to the following;?;Identify three (3) concepts;from this class that you found to be of significant value. Explain the manner;in which you plan to apply these concepts in your current position at work, a;future position desired, or to your life.;Comment on the way(s) in which this course has synthesized your;MBA course work to date.;DQ 2;Reflection;on the Course" Please respond to the following;?;Determine the topic(s) in this;course that have changed your perception of global marketing. Justify your;response.;Based on the marketing concepts you learned from this course;describe the strategies you will apply to your current career and / or;business. Explain in detail and provide real-world examples.week 11


Paper#46902 | Written in 18-Jul-2015

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