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Devry MKTG310 midterm exam spring 2104




Question;Question 1.1. (TCO 3) When ninth graders saw movies with;actors smoking, their own intent to smoke was _____. (Points: 5);decreased;constant;increased only;if they already smoked;increased;Question 2.2. (TCO 5) When a gas station blows "fresh;coffee smell" around the gas pumps to tempt customers to come inside for a;cup, the gas station is using a form of _____ marketing to influence customers.;(Points: 5);one-on-one;subliminal;differentiated;sensory;Question 3.3. (TCO 2) Ethnic groups with a(n) _____ tend to;relax their identification with their country of origin. (Points: 5);recent;population growth;longer history;in the United States;increasing;household income;ethnic;symbolism;Question 4.4. (TCO 1) For marketers, _____ is the most;important marketing phenomenon of this decade. (Points: 5);consumer-generated content;culture jamming;transformative;consumer research;economics of;information;Question 5. 5. (TCO 1) Identify the difference between a;need and a want. (Points: 40);Question 6. 6. (TCO 7) Describe the basic premise of;motivational research and how it might be conducted. (Points: 40)


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