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Marketing 100 discussion




Question;Determine one (1) segmentation variable by which you will collect research;data for a product that you wish to market and sell online. Include all of the;factors and characteristics you will consider under the selected variable.;Provide a rationale for the selection of the variable, and the related factors;and characteristics. Describe your experience of buying at least two (2) consumer products which;you thought were targeted specifically to meet your needs. Discuss the;segmentation strategy that the companies that make the chosen products used in;order to sell them.


Paper#46920 | Written in 18-Jul-2015

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